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This is Not Just Trend Forecasting... It's 25 Years of WGSN x Marks & Spencer
Manage episode 388275409 series 3421822
WGSN द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री WGSN या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Let’s be honest, trend forecasting is a really unique industry. We've been global leaders in this space for 25 years, and because it’s our birthday, we’re making some noise about it.
We compile and analyse information for brands to use to help them make informed decisions about the future of their business and the products they should create, whatever the industry. Today we talk fashion. WGSN CEO Carla Buzasi unpicks the seams to find out about the fashion industry, and the role that trend forecasting plays.
To celebrate 25 years of working with brands across the globe, we speak to Sally Joyce, Trend Design Lead at British multinational retailer Marks & Spencer. Who better to take stock of trend forecasting with us at 25 years than one of our first ever clients who has shared the journey and continues to work with us today.
Sally tells Carla what clients will want from WGSN in coming years, why the role of the trend forecaster has to evolve, and the science behind how trends are created. We also hear from Sally what it feels like to set trend directions for a global company.
Press play and join the party!
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