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#47: What About Whatsapp
Manage episode 318663370 series 3234937
Liquid Barcodes द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Liquid Barcodes या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
With over 2 billion users on its messaging platform, there's no doubt that What'sapp is the most powerful communication tool in the world.
Already dominating customer conversations, this article discusses the platform's latest surge in popularity and some of the innovative ways that commercial brands and other services such as the World Health Organisation are leveraging the scale and simplicity of the platform to support their customers.
We discusses examples of the platform being used for both grocery ordering and pharmacy supplies, with emerging markets in particular creating exciting concepts that leverage Whatsapp's extraordinary power.
Simplicity and effective communication are both well documented drivers as a driver of customer loyalty, so in this article we discuss the extraordinary potential to leverage Whatsapp to support customer communication and connection and ultimately drive more loyalty.
Show Notes:
1) What About What'sApp - Loyalty article on Liquid Barcodes
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