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#39: Global Brand, Local Relevance
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Liquid Barcodes द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Liquid Barcodes या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
As the world's largest quick service restaurant, McDonald's is a global brand that adapts its marketing strategy to local marketing needs around the world in fascinating ways.
This article discusses the varying levels of generosity available globally to McCafé customers, to drive loyalty in this increasingly important category, as well as insights on its increasing focus on technology, such as the ability for customers to manage their own data, and simpler ordering options for US customers such as Siri shortcuts.
Listen to this week's episode of the Live Loyalty podcast to hear how this global giant is competing in the "latest battle ground" for consumer loyalty, as well as ideas on how it might evolve its approach in the future.
Show Notes:
1) Article - Global Brand, Local Relevance - McCafé Rewards
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