Our advice to the marketing team at Bud Light

Let Me Speak To A Manager

Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Ian Mathews and Frank Cava, Ian Mathews, and Frank Cava या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

1+ y ago 40:25

MP3•एपिसोड होम

Bud Light became the subject of future business school case studies when it alienated a significant portion of its core customer base. By some estimates, the mistake could cost the king of beers up to $5,000,000,000. With one decision, Bud Light handed millions of cases of beer over to Miller Lite and Coors Lite.

In this episode, we offer free advice on what Bud Light should do in response to this all-time bomb of a campaign, and we also look at the moves its competitors should focus on.

137 एपिसोडस

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