How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11

Learnings at Scale

Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.

Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.

Show notes:
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(00:00:00) Introduction
(00:00:59) The $8 Million Pricing Strategy
(00:07:28) Building a Data Foundation for Product Growth
(00:15:25) Hypothesis-Based Product Strategy
(00:23:43) Navigating Imperfect Data
(00:29:23) Building a Growth-Oriented product Team
(00:36:58) Leading & Building Product Growth Teams
(00:40:21) Ignasi's Book Recommendations
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Links:

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