Free LinkedIn Ads Masterclass w/ AJ Wilcox (LST #108)

Learn Speak Teach

Learn Speak Teach Episode #108 with AJ Wilcox.

Watch the full episode here: https://youtu.be/f8G3wsEn6SY

A lead isn’t just a lead; we seek quality prospects who can elevate our businesses. With LinkedIn ads, you have the opportunity to target individuals based on their professional identity, an advantage that no other platform offers.

In today’s episode, Ben Albert sits down with AJ Wilcox, a LinkedIn Ads Fanatic, Host of The LinkedIn Ads Show, and CEO of B2Linked. In this episode, AJ Wilcox shares the story behind his passion for LinkedIn ads, revealing the unique features that set this platform apart from other social media advertising options. Additionally, he discusses the cost of LinkedIn advertising and explores the various targeting options available to maximize your ad’s effectiveness.

One of the central themes of this episode is the LinkedIn Thought Leader Ads, which offer the ability to boost a personal post and enhance visibility. AJ offers a comprehensive step-by-step guide for creating LinkedIn Thought Leader Ads and provides valuable insights on selecting the ideal thought leader to promote. He emphasizes that a thought leader should be enthusiastic about representing the company and possess institutional knowledge about the company, its products, and its customers.

It’s time to master LinkedIn ads!

During this episode, you will learn about:

[01:10] The story behind AJ Wilcox’s passion for LinkedIn ads

[03:12] What sets LinkedIn ads apart from other social media ads?

[04:30] Why people are not investing in LinkedIn ads

[05:53] The cost of LinkedIn advertising

[07:28] LinkedIn’s ad targeting options

[13:09] Should you run LinkedIn ads on your personal profile or company page?

[13:27] LinkedIn Thought Leader Ads

[15:45] Step-by-step guide on how to create LinkedIn Thought Leader Ads

[23:18] Should you use a single image, text, or video ad?

[30:07] Case study of a successful client

[32:55] How do you choose a thought leader to promote?

[36:47] Integration assignment

[39:05] Podcast: The LinkedIn Ads Show: https://b2linked.com/podcast/

[40:29] Follow and support AJ Wilcox

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Podcast: https://b2linked.com/podcast/

Key Takeaways:

• With LinkedIn ads, you can target people based on their professional identity, something that isn’t possible on any other platform. [03:13]

• Although LinkedIn ads are more expensive than Meta ads, sales teams often discard 90% of Meta leads because they don’t meet the right criteria and aren’t suitable potential customers. In contrast, all leads generated from LinkedIn are high quality and are retained. [06:38]

• LinkedIn Thought Leader Ads offer the ability to boost a personal post. [13:27]

• Video ads are more engaging, allowing people to quickly get to know, like, and trust you. [23:22]

• “People buy from people.” ~Ben Albert [31:50]

• A thought leader for an ad should be someone who is not only willing but also has institutional knowledge about the company, its products, and its customers. [32:55]

People Mentioned and Other Resources:

1. Michael Jordan

Keep In Touch with AJ Wilcox:

Website(Company): https://b2linked.com/

Website(Personal): https://ajwilcox.com/

LinkedIn: https://www.linkedin.com/in/wilcoxaj/

X: https://x.com/wilcoxaj

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