072. Dr. Margaret Heffernen: Avoiding Wilful Blindness

Leading Transformational Change with Tobias Sturesson

Join your host Tobias Sturesson and his guest, Dr. Margaret Heffernen, on this profound and empowering episode of the Leading Transformational Change podcast. In this conversation, Margaret discusses how to reimagine the future and not fall into the trap of wilful blindness.
Dr. Margaret Heffernen is an entrepreneur, CEO, writer, and keynote speaker. The author of six books, Margaret’s third book, Willful Blindness: Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. Her TED talks have been seen by over twelve million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. Her most recent book, Uncharted: How to map the future was published in 2020.
She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post.
Duration: 54:47