Leaders in Focus: Marina Storti, CEO, WTA Ventures

Leaders Sport Business Podcast

Marina Storti has spent over 20 years in the sports industry delivering strategies to accelerate commercial growth, engage diverse fans and impact positive change.

And she’s been bringing all of that experience and expertise to her new role as CEO of WTA Ventures – the commercial arm of the WTA – having previously earned her sporting stripes at Sky and NOW TV.

One year into the role, she joined David Cushnan and James Emmett to reflect on an incredibly exciting time for women’s professional tennis; the partnerships that she’s overseen during her tenure so far - most notably with Saudi Arabia - and how she’s planning to guide WTA Ventures in an innovative new era of the WTA.

This episode is part of the Leaders in Focus series, produced in partnership with IMG.