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Lab to Market – Bootstrapped | Peter Collins
Manage episode 419860420 series 3572853
Deep Tech Leaders द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Deep Tech Leaders या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of the Lab to Market Leadership podcast, host Chris Reichhelm talks to Peter Collins, the former CEO of Permasense, an Imperial College spin-out focused on industrial IoT solutions for the oil and gas industry. Peter shares his unique journey of bootstrapping Permasense from its early days in the lab to a successful $50 million exit to Emerson, all without external equity funding.
Chris and Peter discuss the complexities and challenges of transforming advanced science into a commercial product. They explore the initial state of Permasense, the critical role of BP in supporting the development of their technology, and the strategies Peter employed to secure early customers and build market credibility.
Listeners will gain valuable insights into the importance of balancing technical and commercial development, the power of customer feedback, and the significance of planning and parallelising tasks to ensure success. Peter also reflects on his experiences post-Permasense and shares advice for early-stage CEOs, emphasising the importance of humility and collaboration.
Join Chris and Peter for a dynamic conversation filled with practical strategies and lessons learned from the front lines of taking lab innovations to the market.
Learn more about Lab to Market Leadership: https://www.deeptechleaders.com
Follow us on LinkedIn: https://www.linkedin.com/company/deeptechleaders
Podcast Production: Beauxhaus
अध्यायों
1. Introduction (00:00:00)
2. Initial Situation of Permasense (00:02:00)
3. BP's involvement (00:03:00)
4. Establishing credibility with BP (00:05:00)
5. Peter's role and expectations (00:07:00)
6. Building Trust (00:09:00)
7. Early Sales Strategy (00:11:00)
8. Dynamics with BP (00:15:00)
9. Negotiations with BP (00:18:00)
10. Securing additional customers (00:23:00)
11. Marketing and trade journals (00:28:00)
12. Development and commercialisation journey (00:33:00)
13. Transition to insight delivery (00:37:00)
14. Global expansion (00:42:00)
15. Preparation for exit (00:47:00)
16. Advice for early-stage CEOs (00:51:00)
17. Role of the Chairman (00:54:00)
18. Reflection and Humility (00:56:00)
19. Conclusion (00:58:00)
18 एपिसोडस
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