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Ep. 6: Mallory Ottariano on How to Build a Clothing Factory in America
Manage episode 423311660 series 3565873
KORE Outdoors द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री KORE Outdoors या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Mallory Ottariano is the founder and Chief Everything Officer at Youer Apparel. She started her brand as a creative side project making one-of-a-kind apparel and has grown it into a full line of active lifestyle apparel for women.
Today, Mallory owns her own factory in Missoula, Montana where they produce thousands of pieces of apparel every year. Mallory has been a vocal advocate for domestic manufacturing and has grown her loyal customer base by being transparent about what it takes to run an apparel business and the costs associated with producing apparel in America.
In this episode, we talk about what it takes to get a brand started, her struggle to find reliable factories, and how her loyal customers funded her expansion to start her own factory. She tells the story of how she turned a horrible experience pitching her products to REI into a viral social media video and how she has grown her brand without spending a dollar on advertising.
Mallory has utilized social media to organically grow her business. You can find her on Instagram and learn more about Youer on their website.
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