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Ep 54 - Everblue - the story behind creating a new personal care brand
Manage episode 330569364 series 3358360
Linda Shackelford द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Linda Shackelford या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Today we're joined by two ladies making waves in the beauty and personal care industry – PR expert Jade Hart, co-founder of Everblue and global marketing expert Renee Lee – COO of Everblue.
Jade came up with the idea for Everblue to address an all too familiar problem; natural hair and body products were expensive, hard to find and usually didn’t perform as well as their chemically packed alternatives.
On a personal level Jade was driven to find products that were natural, to support her on her fertility journey.
The result was haircare and body wash products that are made from clean, non-toxic ingredients without compromising on quality or performance – something supermarkets have been quick to snap up.
These talented ladies are here today to talk about their business journey, and the marketing strategy behind creating their successful brand which is fast on its way to becoming a household name.
For more info visit: https://www.weareeverblue.com/
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