Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp

Keep Optimising

Chloe Thomas द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Chloe Thomas या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

7M ago 28:23

MP3•एपिसोड होम

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you.

In this episode, we discuss:

Data Hygiene The importance of a clean and segmented email list
The technical aspects of email deliverability
Why consistent engagement and respect for subscribers are key
What KPIs you should monitor
And of course... DMARC, SPF, and DKIM!

Dive in:

[05:24] Differentiating between delivery and deliverability is crucial.

[07:42] Follow-up quickly with customers for engagement.

[12:03] Setting up custom domain authentication is simple.

[13:37] Security protocols for reducing spam and spoofing.

[15:34] For effective email deliverability, cover these regulations now.

[17:07] Insider Tips from Emilia and Ali!

Find the notes here: https://keepopt.com/197

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas