Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf

Keep Optimising

Chloe Thomas द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Chloe Thomas या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 37:35

MP3•एपिसोड होम

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.

In this episode, we discuss:

The importance of technology and data science
How to balance budgets and metrics
Why you need to look beyond the numbers

Dive in:

[05:23] Data smart brands win in evolving industry.

[07:57] Brands struggle, need to understand profitability.

[10:37] Maximizing margins requires dynamic budget and structure.

[15:50] Understanding data attribution in a changing world.

[19:08] Google Consent Mode v 2 affects retargeting heavily.

[22:09] Control budget, creatives, and product collections effectively.

[25:11] Insider Tips from Wesley!

Find the notes here: https://keepopt.com/210

Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas