219 How to be a Great Podcast Guest (and Grow Your Audience)

Just One Tip from Your Podcast Performance Coach

Want to grow your podcast audience using Other People's Podcasts (OPP)? It's a great strategy, but we need to discuss one crucial piece of the puzzle: how to be a fantastic guest.

In this episode, I’m diving into what it takes to be the kind of podcast guest hosts want back—and more importantly, the kind that audiences remember. Because let’s face it, if you’re a guest who shows up unprepared, sounds awful, or doesn't promote your appearance, you’re not going to see the results you’re hoping for. And you can kiss those future invitations goodbye!

Here’s how to be a great podcast guest every time:

1. Show Up Prepared: It’s not rocket science. Listen to a few episodes, know the host's name (and how to pronounce it!), and understand their audience. Bring value by aligning your points with their audience’s needs, and don’t forget to have a memorable story ready to back up your message.

2. Sound Great: You wouldn’t show up to a job interview in sweatpants, so why show up to a podcast sounding like you’re recording in a tunnel? Use your podcast mic, find a quiet space, and make sure your sound quality reflects your brand. Need mic tips? Check out episodes 163, 157, 134, and even my very first episode!

3. Be Gracious and Promote the Episode: Once the episode is live, thank the host publicly and share it across your socials. This isn’t just about being polite—it’s about leveraging social proof. Promoting your guest appearance builds your credibility (and makes hosts more likely to invite you back).

4. Build Long-Run Relationships: Podcasting is about creating connections. When you’re a great guest, you open doors for future collaborations. Maybe the host will refer you to other podcasters or shout you out in future episodes. It’s all about creating a positive ripple effect.

The Bottom Line: Being a great guest is about positioning yourself as a trusted expert, building relationships, and leveraging your appearances to grow your audience. When you do this right, guesting on podcasts becomes a winning strategy.

Ready to level up your podcast guesting game? Hit play and let’s make sure you’re the kind of guest everyone wants on their show!

And if you’re using podcasting as a marketing tool for your business, subscribe for more 5-minute actionable tips. Want to make sure your podcast is set up for success?

Grab your FREE Podcast Audit at PodcastPerformanceCoach.com.