#75 - Why You Should Fail Fast and Early? ЁЯМЮ Sunscreen packaged as condoms ЁЯНЖ - Brooke Janousek
Manage episode 371582958 series 2805921
ЁЯМЮ Sunscreen packaged as condoms ЁЯНЖ, coupled with the words тАЬprotect your skinтАЭ.
It would have been a PR disaster! Find out the story!
We will try to cover as much of this as possible:
ЁЯТе How to get clear on your message
ЁЯТе Why brand and performance marketing needs to be on the same тАЬteamтАЭ
ЁЯТе Knowing when to try something new and when to stick to the basics
ЁЯТе Why focusing on the тАЬoutcomeтАЭ is starting to eclipse the traditional marketing тАЬpersonaтАЭ
ЁЯТе Investing: what it is worth putting ┬г into for marketing and where you can cut costs
ЁЯТе Failing fast and using this information to pivot
And more!
Brooke Janousek is a fractional CMO and digital nomad on a journey to intentionally live a joyful life. She is the founder of The Grow CMO, a fractional leadership solution for effective marketing growth that she founded in 2022 after two decades as a leading expert in the marketing industry. You can follow her digital nomad journey along with her тАЬlessons on the roadтАЭ at Brooke on the Grow.
Relevant links:
The Grow CMO: https://www.thegrowcmo.co/
Brooke on the Grow: https://brookeonthegrow.com/
LinkedIn: https://www.linkedin.com/in/brookejan...
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