#102 Website Success: Pricing Strategies, Google's Latest Feature & Essential Tools

Jonny Ross Fractional CMO

Welcome to Episode 24 of the '90 Day Website Mastery Podcast' — the audio companion that walks hand-in-hand with the 90-Day Website Mastery Program, where we share actionable advice and insights for you to take pride in your online presence!

🎙️ Segments Overview:

1. You Ask, We Answer:

• The Big Question: Should you share your fees and prices on your website?
• The Insight: Jonny and Pascal weigh in on this emotionally charged topic, discussing the impact of transparency versus strategic pricing. They share their takes on the delicate balance of revealing costs and adding value to services without presenting just the numbers.

1. Website Stories:

• Topic of Discussion: Google’s ‘Circle to Search’ feature.
• The Impression: The co-hosts dissect Google's innovative search method that uses touchscreen capabilities to interact with images for instant search results. They mull over the potential this has for business owners in marketing their products and services more interactively.

1. The Website Engine Room:

• Tools to Enhance Your Website:Pascal introduces SimilarWeb, a platform for website analysis and discovering new web spaces.
• Jonny recommends Typeform for building interactive and beautiful forms, surveys, and quizzes to engage audiences and collect data efficiently.

1. The Website Call to Action:

• Immediate Actions for Improvement:Jonny suggests adding related content to pages for increased engagement and SEO benefits.
• Pascal urges a reevaluation of the ‘Contact Us’ page design to enhance user experience and conversions.

📌 Main Takeaways:

• Engagement is key — finding ways to keep your audience interacting with your site is crucial.
• Transparency builds trust — being upfront with pricing can filter the right clients and save time.
• Content is not just king; its kingdom is vast — use your content to establish authority and connection.
• Website design matters — every page, especially your contact page, should reflect your brand’s essence and value.

💡 Reflection:

Jonny and Pascal remind us that a website is more than a digital business card; it's a conversation, an experience, and a journey for your visitor. Whether it's through pricing transparency, engaging storytelling, leveraging smart tools, or a call to action that sparks a connection — every element should make your audience as excited about your website as you are.

For more details and to book a discovery call, visit 90 Day Marketing Mastery.

Up Next:

Stay tuned for Episode 25, and in the meantime, we'd love to hear from you! Send your questions, share your favorite apps, and let us see the changes you've implemented on your website. We're here to celebrate your steps towards a website you’re proud of.

Until next time, keep optimising, keep creating, and let's make those websites work wonders!

🎉 Enjoyed this episode? Share it with your network, subscribe for more tips, and let us know your thoughts in the comments!

Timestamps:

The website mastery podcast introduction (00:00:16)

Introduction to the podcast and its segments.

Should I share my fees and prices on my website? (00:01:33)

Debate on whether to display prices on websites for both B2C and B2B businesses.

Google's Circle to Search feature (00:09:07)

Announcement of Google's new search feature for smartphones using touch screen interaction.

Typeform for interactive forms, surveys, and quizzes (00:18:18)

Discussion about Typeform, a tool for creating engaging and interactive forms, surveys, and quizzes.

Similar Sites for market research and content curation (00:20:24)

Explanation of Similar Sites, a tool for finding similar websites for market research and content curation.

Google's latest feature (00:21:55)

Discussion on Google's tool for content gathering and advertising, and its innovative features for speeding up content search.

Referring sites dashboard (00:22:24)

Overview of a useful dashboard for SEO practitioners and content marketers, and its benefits for analyzing referring site traffic.

Website call to action (00:23:11)

The importance of related content in improving search engine optimization, engagement, and user trust, and its impact on link building strategy.

Reconnecting with content (00:25:18)

The significance of revisiting and showcasing related content to keep users engaged and build trust, with examples and practical tips.

Designing the contact us page (00:25:26)

The neglected but crucial role of the contact page, and the opportunity it presents to stand out and engage users effectively.

Increasing user experience and transparency (00:27:34)

The focus on enhancing user experience, demonstrating value, and promoting transparency in pricing strategies.

Reflection and engagement (00:28:36)

The hosts' surprise at the alignment of their separate research findings, emphasizing the importance of engagement and pride in website management.