Building Momentum Like A Surfer Riding The Wind Ft. Lavi Ferdman from Upwind

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Building momentum like a surfer riding the wind with Upwind Co-Founder Lavi FerdmanYoel recently sat down with Lavi Ferdman, Co-Founder and SVP of Growth at Upwind, to explore how this innovative tech team is making waves in cybersecurity. With a shared history from the IDF’s elite Mamram unit, Lavi and his co-founders have honed a culture of low hierarchy and high ownership at Upwind. Here, every team member is encouraged to take the lead, think creatively, and contribute real solutions. From those early days managing critical military infrastructure to a $450M exit with

Spot.io, they’ve remained grounded in their core value: being relentlessly customer-focused.The name “Upwind” embodies their mission—leveraging data like wind to drive forward through challenges. At Upwind, it’s about bringing a fresh approach to cloud security while empowering people and ideas to thrive.

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