Player FM ऐप के साथ ऑफ़लाइन जाएं!
EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions
Manage episode 446202552 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why.
If you're working for:
A retail ecommerce business
An ecommerce platform
An agency/consultancy that advises/builds tech stacks
Get your comfy seat ready 😃
Why is this episode important?
The ecommerce vendor market is crowded. There are a lot of platform telling similar product suitability stories, albeit through different lenses and campaigns.
For merchants, unless you're niche, it's hard to cut through the volume of content to discern meaningful differences that give you the confidence to decide which route to take.
What we discuss:
🥱 Why changing terminology doesn't cut through e.g. omnichannel to unified.
🚤 Ecommerce businesses want speed to market, agility, automation.
🔎 DTC mass market has no space left for new players - Shopify dominates but niche / vertical specific solutions have potential.
🥸 Some vendors have already recognised this e.g. Centra, BigCommerce.
🔬 The winning vendors will be those who focus on burning challenges and critical use cases to deliver battle ready solutions.
Key takeaways:
- Vendors must differentiate themselves to stand out.
- Understanding merchant needs is crucial for platform success.
- Niche solutions can provide a competitive advantage.
- AI is set to transform ecommerce functionalities.
- Connectivity with specialist 3rd parties is essential for growth.
- Merchants prefer platforms that offer pre-integrated solutions.
- Vendors should focus on specific use cases to attract clients.
- The future lies in targeting specific verticals effectively.
- A balanced approach is necessary for sustainable growth.
279 एपिसोडस
EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions
Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Manage episode 446202552 series 2581854
FOLLOW US:
LinkedIn: https://www.linkedin.com/company/inside-commerce/
ABOUT THIS EPISODE:
🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why.
If you're working for:
A retail ecommerce business
An ecommerce platform
An agency/consultancy that advises/builds tech stacks
Get your comfy seat ready 😃
Why is this episode important?
The ecommerce vendor market is crowded. There are a lot of platform telling similar product suitability stories, albeit through different lenses and campaigns.
For merchants, unless you're niche, it's hard to cut through the volume of content to discern meaningful differences that give you the confidence to decide which route to take.
What we discuss:
🥱 Why changing terminology doesn't cut through e.g. omnichannel to unified.
🚤 Ecommerce businesses want speed to market, agility, automation.
🔎 DTC mass market has no space left for new players - Shopify dominates but niche / vertical specific solutions have potential.
🥸 Some vendors have already recognised this e.g. Centra, BigCommerce.
🔬 The winning vendors will be those who focus on burning challenges and critical use cases to deliver battle ready solutions.
Key takeaways:
- Vendors must differentiate themselves to stand out.
- Understanding merchant needs is crucial for platform success.
- Niche solutions can provide a competitive advantage.
- AI is set to transform ecommerce functionalities.
- Connectivity with specialist 3rd parties is essential for growth.
- Merchants prefer platforms that offer pre-integrated solutions.
- Vendors should focus on specific use cases to attract clients.
- The future lies in targeting specific verticals effectively.
- A balanced approach is necessary for sustainable growth.
279 एपिसोडस
सभी एपिसोड
×
1 EP278: Optimising Ecommerce Returns & Exchanges, with Oh Polly Customer Journey Manager Emily Mcmorran & Loop's Senior Product Marketing Manager Samir Kamnani 45:44

1 EP277: Founder Interview > How Order Editing Is Transforming Post Purchase CX, Improving Returns & Reducing Customer Support Tickets 53:28

1 EP276: From Monolith To Composable: SportsShoes CTO On Delivering Digital Transformation & Managing Operational Change At Scale 52:21

1 EP275: The Current State of AI in Ecommerce And Where We’re Headed With Visual Content Generation for Brands 42:02

1 EP274: Ecommerce Vendor Strategy Update: Leadership Interviews With BigCommerce, Shopify, Centra, Commerce Layer, Scayle, Remarkable & Shopline 1:54:39

1 EP273: Look Fabulous Forever MD On Building True Customer Loyalty Through Brand, Product Expertise & Excellent Customer Service 52:31

1 EP272: The Evolution of Ecommerce Replatforming - Insights & Advice Based On Project Experience 38:40

1 EP271: Economic Factors Impacting Ecommerce in 2025 + 6 Key Trends Ecommerce Teams Should Be Thinking About 45:14

1 EP270: Inside Commerce Unwrapped 2024 - Annual Review of the Trends Shaping Ecommerce 52:14

1 EP269: Delivering One Of The Industry's Biggest SaaS Migrations With More Than 1 Million Products, with World Books Product Director 50:33

1 EP268: Unified Commerce: What Does It Really Mean? Unpicking The Latest Ecommerce Buzzword To Focus On What Matters To Ecommerce Businesses 37:01

1 EP267: Re-engineering Pangaia’s Shopify Storefront to Increase Operational Efficiency, with Commerce UI CTO Michal Klim 44:33

1 EP266: Loyalty & Luxury - How Can Premium Brands Land A Winning Loyalty Strategy? 43:44

1 EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53

1 EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।