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Paul Rogers and James Gurd, Paul Rogers, and James Gurd द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Paul Rogers and James Gurd, Paul Rogers, and James Gurd या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers

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Manage episode 435407039 series 2581854
Paul Rogers and James Gurd, Paul Rogers, and James Gurd द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Paul Rogers and James Gurd, Paul Rogers, and James Gurd या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition.

She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party apps in their tech stack.

Roshni also talks about the role of consultations in driving customer acquisition and retention, the tactics used to turn first-time customers into subscribers, and the focus on personalisation and CDPs in their future roadmap.

Your takeaways

  • Building the right teams and expertise in-house is crucial for the success of an e-commerce business.
  • Regularly reviewing the tech stack and evaluating the value delivered by third-party apps is important for growth and efficiency.
  • Consultations play a significant role in driving customer acquisition and retention, especially in the supplements industry where customers may need guidance.
  • Tactics like quizzes and personalised experiences can be effective in upselling and increasing the subscription basket.
  • Reporting on metrics like churn, LTV, repeat purchase rate, and AOV is essential for tracking the success of a subscription-based business.
  • Expanding into international markets requires careful consideration of regulatory and compliance factors, as well as market demand and product localisation.
  • Future plans include exploring CDPs and personalisation, optimising the quiz experience, and maximising the value of first-party data.
  continue reading

279 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 435407039 series 2581854
Paul Rogers and James Gurd, Paul Rogers, and James Gurd द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Paul Rogers and James Gurd, Paul Rogers, and James Gurd या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition.

She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party apps in their tech stack.

Roshni also talks about the role of consultations in driving customer acquisition and retention, the tactics used to turn first-time customers into subscribers, and the focus on personalisation and CDPs in their future roadmap.

Your takeaways

  • Building the right teams and expertise in-house is crucial for the success of an e-commerce business.
  • Regularly reviewing the tech stack and evaluating the value delivered by third-party apps is important for growth and efficiency.
  • Consultations play a significant role in driving customer acquisition and retention, especially in the supplements industry where customers may need guidance.
  • Tactics like quizzes and personalised experiences can be effective in upselling and increasing the subscription basket.
  • Reporting on metrics like churn, LTV, repeat purchase rate, and AOV is essential for tracking the success of a subscription-based business.
  • Expanding into international markets requires careful consideration of regulatory and compliance factors, as well as market demand and product localisation.
  • Future plans include exploring CDPs and personalisation, optimising the quiz experience, and maximising the value of first-party data.
  continue reading

279 एपिसोडस

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