EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd, Paul Rogers, and James Gurd द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Paul Rogers and James Gurd, Paul Rogers, and James Gurd या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

8d ago 7:58

MP3•एपिसोड होम

70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be).

In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. Having done this for a few brands, our advice (which should be tested of course!) is:

Don’t discount immediately, focus on customer service & USP prompts
Send the first email within 1hr
Send the second email +24 hrs and remind people stock isn’t reserved (if it is, tell them how long for to create urgency)
Send the second email +48 hrs and now test an incentive to complete the order (doesn’t have to be a discount, could be free shipping)
And most importantly, don’t take my word for it 🙂

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