EP205: How Retailers Are Doing Marketing Automation, SMS & Loyalty, with Voyado Regional VP UKI

Inside Commerce: Ecommerce Strategy, CX and Technology Podcast

Paul Rogers and James Gurd, Paul Rogers, and James Gurd द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Paul Rogers and James Gurd, Paul Rogers, and James Gurd या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

8M ago 38:06

MP3•एपिसोड होम

The marketing automation space is quite crowded with tech, and we like to showcase as many of the leading vendors as possible to help you decide which platforms are relevant.

In this episode we sit down with Voyado to focus on their multichannel marketing and loyalty product, Engage. We explore what type/size of business the product suits, with examples of well known brands using Engage.

We look at the market view, exploring how quickly SMS usage is growing and how this varies across different sectors/verticals.

Then we dive into personalisation and loyalty, discussing what types of personalisation can be realistically achieved and what loyalty techniques are most used by Voyado's ecommerce customers.

Tune in for practical industry and product insights from Karl Stone, an experienced ecommerce technologist.

245 एपिसोडस

#Business #Paul Rogers & James Gurd #James Gurd #Paul Rogers