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Rapid Retail Reinvention. Fireside chat with Anthony Saniger, Founder & CEO, Standard Dose
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Hosted by INNOCOS and Beauty Heroes, Hosted by INNOCOS, and Beauty Heroes द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Hosted by INNOCOS and Beauty Heroes, Hosted by INNOCOS, and Beauty Heroes या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Standard Dose revolutionised the CBD industry in 2019 with its rigorously lab-verified, beautifully curated digital platform of CBD beauty and wellness products and elegant experiential space in NYC, with plans afoot for LA and London. But with the COVID-19 pandemic shuttering stores, even as the demand for Standard Dose’s products skyrocketed, Anthony Saniger, CEO & Founder, had to rework the Standard Dose model overnight.
This informal fireside chat and Q&A, hosted by Innocos, and led by Joanne Bell of London-based brand agency Free The Birds, will see Anthony talk through:
How Standard Dose brand came into being, and what made it unique in CBD
Why the experiential space was so integral to the plant-based wellness brand and its community
What actions Standard Dose took to pivot and recreate its brand experience to digital-only
How it is maintaining its core brand principles, even while adapting at high speed
What impact the COVID-19 experience has on its vision for 2020 and beyond
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