Mastering Modern B2B Sales: Building High-Performing Teams with McKinsey Experts Jennifer Stanley and Candice Lun Plotkin

Industrial Strength Marketing

James Soto द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री James Soto या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

4M ago 53:45

MP3•एपिसोड होम

In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth.
Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times.

Articles and resources reference in this episode:

The Future of B2B Sales - Building the Right Team - McKinsey & Company
Connect with Jennifer Stanley on LinkedIn
Connect with Candace Lun Plotkin on LinkedIn

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About the Show:
The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

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अध्यायों

1. Assembling Winning Teams for Success (00:00:00)

2. Evolving B2B Sales Roles and Talent (00:05:27)

3. Enhancing Customer Engagement and Intimacy (00:11:13)

4. Maximizing Cross-Functional Sales Teams (00:25:50)

5. Redefining Sales and Marketing Roles (00:40:22)

44 एपिसोडस

#Business #Marketing #James Soto #Tech #MBA #Industrial Marketing #Manufacturing Marketing #Manufacturing #Industrial Distribution #B2B Marketing