Erinn Nobel Joins EXP - EXP Momentum Buildup, Revenue Share, EXP Technology

In The Cloud - The eXp Realty Explained Podcast

In this episode Erinn Nobel from Bellingham Washington joins us. Erinn has been a real estate agent for 20 years and she's a successful high volume producer. She is one of the early members of EXP and today she talks about the growth and momentum build up from the early stages of EXP until now. She gives us her perspective on the power of EXP's technology and how it is being an industry game changer. She explains the myths about the EXP system and culture and touches on how fast EXP is growing through out Alaska and Canada. She gives us her advice on due diligence.

Learn More about eXp Realty - Click here to watch a quick 7 Minute Intro Video.

Remember our disclaimer: The materials and content discussed within this podcast are the opinions of Kevin Cottrell and/or the guests interviewed. This information is intended as general information only for listeners of the podcast. Listeners should conduct their own due diligence and research before making any business decisions. This podcast is produced completely independently of eXp Realty and is not endorsed, funded or otherwise supported by eXp Realty directly or indirectly.

In this episode

• EXP growth and monument buildup
• Real time support through Sky Slope and the EXP platform from assistant brokers.
• Access EXP technology throughout your own brokerage branding.
• EXP's culture standpoint vs the classic franchise and MLM or Pyramid systems.
• Releaf from "bricks and mortar" and administration work through EXP's cloud based system and lead generation programs have groundbreaking technology programs that have transaction management tools.
• Revenue share, team growth and the disinformation and myths about them.
• Attracting agents and growing your revenue share.

Take Away

"We are not a recruiting company if we're recruiting company. We would be out of business. We are producing company. We want agents that are in production that are building the revenue so we can all take part of it and share the revenue revenues. Sure it's just for expense."

Want to Learn More about eXp Realty?

If you are interested in learning more about eXp, reach out to the person who introduced you to eXp or contact Tom to inquire or ask questions.

Contact Erinn:

Call at 360 398 3883

Email: [e-mail]

Facebook: https://www.facebook.com/ErinnNobel

Voxer: Erinn Nobel.

Links: www.EXPCloud.com

ERINN NOBEL FOR SONIX.mp3 KEVIN: Welcome back to another episode of "The EXP explained podcast" I am host Kevin Cottrell joining me today is Erinn Nobel from Bellingham Washington. A special guest she's been with EXP almost since the beginning. Not quite as long as Brian Culhane who you've heard in his episode share his story about the founding of the company but Erinn has been in regional leadership. She's a successful high volume producer including a member of the CRS community. And Erinn is going to have some great insight to share with us today for agents looking to understand a little bit more detail why agents are coming over from other brokerages and joining EXP realty. Stay tuned for my interview with Erin Nobel. Welcome to the show Erin.

ERINN: Kevin thanks so much.

KEVIN: Well looking forward to our conversation now they're going to be plenty of people that listen to the podcast that may be not familiar with you. And from the Pacific Northwest. Can you take a minute and give a little bit of your history and background in real estate and also touch on the early days of the EXP because you've been around for a while haven't you?

ERINN: I sure have. Yes. It's been a fun ride. That's for sure. Yeah I'd be happy to. So in a nutshell this is my 20th year as a residential real estate agent right here in Bellingham Washington where EXP was founded back in 2009. I have been practicing residential real estate here in Bellingham Washington since 1999 and made the leap over to EXP four years ago as agent number 337. We were only open in 18 states at the time and it was just kind of a wild ride.

KEVIN: Erin when the company started and obviously you knew Glenn because he's from the same town as you and you were familiar with him from his days probably back at Keller Williams is what would make you even take a look at EXP I know you were involve CRS you you're pretty well-known the Pacific Northwest and you had a successful real estate practice. What were the drivers for you if you look back in the early days of the EXP. Because it's a different company now and I know we'll talk about that that caused you to even look at it initially.

ERINN: Yes it's a much different company. For me it was really just the vision that Glen had and the future of what the real estate model really looked like after coming through the recession and building my business back up in 2010 11 and 12. I was just really identifying what some key factors that were not working in the business anymore. I was working at a small local boutique brokerage and it was very well branded here locally. But I noticed that clients were calling in and they couldn't even pronounce the name of the brokerage anymore. They were really trying to just identify an agent and we didn't have the agents in the spotlight. Were at the forefront. It was all about the real estate broker or that brokerage. So I just noticed a shift in the thought. How can I align my business and my skill set and be in the forefront and be able to attract clients that I want to work with instead of having them funnel through my brokerage model first. So I sat down with Debbie. She had just made the leap over the EXP from a large local real estate franchise here in the Pacific Northwest. She and I were actually originally licensed together back in 1999 and I had known for her for quite a few years obviously but she was telling me about this new business model EXP and how it really is promoting the agent at the forefront. It's empowering the agents and showcasing the agents in a way that I had never heard of before so she really lined me out with that. And we met together with Glenn for dinner and he basically took me through the entire story in the process of how EXP came to be how he had been working through Keller Williams and running mega teams throughout the Northwest here and I believe in parts of the Southwest as well. But he was looking to expand and trying to find a solution for an expansion team that would not only financially be beneficial for the agents but helped to scale his business and scale through a basically recession proof model. That's what he created and I thought my goodness he's really on to something here and I want to be part of this. I joined immediately that day. That was four years ago.

KEVIN: What's interesting about we're EXP is today and you know your interview and part of that discussion would be well for people listening to go listen to the two part interview I did with Brian Culhane because Brian was in fact working with Glen in the Southwest US and had the big teams down in Arizona and the markets there and so I think he was the first agent call it the sort of the de facto co-founder in the early days and you know right in the beginning and forefront he talks a lot about everything from the name of the company being selected in a lot of the early thoughts. And so it doesn't surprise me. You and I have interacted a fair amount that you had enough vision for this especially with your passion around the agents you've been heavily involved in stress and it's a different company today. You know if you look at Jean-Frederic and he came in I think it was agent for 77 or something like that was when he came out and he came in a little bit after you. Not much. And you know it was just over three years ago at this point. So what's happened since then and I know I don't want to talk about your role as an RTL and working with lots of teams and brokers and people that are interested in the EXP to talk a little bit about the early days versus now because you talk about a new business model and being more agent centric the offerings and the value proposition is so much more robust today. It's so much more developed the systems the cloud all of the offerings are such. How do you see it playing out in other words you are an early adopter. You came in early there wasn't a lot if any of the systems that are in place today. In other words there was a vision and the company certainly was operating in a you know a handful of states 16 or 18 states at that point versus where it is now. And so what were your thoughts on that versus what if you were talking to somebody who's listening to this today you know in other words there are still people out there especially compared as they're saying oh there's still a startup company they don't have anything together in terms of systems.

Absolutely. And I wanted to be part of that momentum. I saw an idea and I knew it was going to be big and I wanted to jump in fully and help out you know contribute in any way or form that they could. And we did that fully. My husband actually left a 20 year career at Microsoft to come over as CEO for the company to build out our enterprise system with Glenn. We just loved the idea of the company and the promotion of the company and doing it in the right way. But especially it's achieving that momentum now which has really shifted the company. Everybody is talking about the EXP Realty. It's kind of the local latest buzz because it is real. It's providing agents with agent ownership it's providing a way for agents to not only excel in the business but to get out of the business at some point and retire and have a nice lifestyle. That's the type of momentum that we wanted to be part of in the early days we didn't have the momentum right. It took a massive had turn Turner agent or many brokerage to come over to the model and join with the EXP to get some local attention. And the frenzy going that other people would identify with and start questioning hey what is this. You know I want to learn more. Now it's almost on a hourly basis with people reaching out to me asking questions wanting to learn more about the model and the interest is peeked. Let's just say that.

Well absolutely. I mean it's one of those things where you know to give people some perspective you know you were talking about you know being in the mid 300 ads as far as Agent count. You know when Gene joined I think it's 37 months ago 37 - 38 months ago there were just under 450 470 agents. Texas had I think if I know the number correctly I don't have every one of these numbers memorized but they're either at 7 or 12 agents in the entire state of Texas. You know now we're at about 2400 in less than 38 or 40 months. And so you know what Erinn is talking about is a massive amount of momentum the company has built out you know for all intents and purposes the entire North American content from the standpoint of United States as well as most of the provinces in Canada. When you look at the operation the footprint is at the point now where even if an agent who is listening to this know somebody in Kansas or know somebody in Florida or even in British Columbia which is a recent addition to the EXP's footprint they have the ability like you talked about from a standpoint of referring them in and having them join. That is much broader than it was when you were involved in other words you could do things in Washington state you could do things in certain areas. But both from an MLS footprint and a state being opened it was very limited initially. So for any agent listening to this it's a whole different world now and I'm seeing a shift and I'm wondering what your perspective is on this Erin. And people no longer thinking about this as early adopters in other words not only are all the top brokers from a lot of the big franchises joining. It used to be it would happen you know last fall Jay Kinder joint right? And there was a huge amount of momentum generated by that at this point. It's almost weekly that somebody is joining from a big franchise because I think that the risk either perceived or actual In other words for a while it was perceived. And then from an actual standpoint they can look at it and if they do due diligence and I'm wondering if you're seeing this change in the perspective agents now if they'll actually look into the due diligence the risk is out of the switch at this point. There aren't a whole lot of holes in the value proposition that they may have heard about that even exist anymore. Don't you agree.

ERINN: Yeah absolutely.

KEVIN: Well let's talk a little about some of the stuff you mentioned from the standpoint where you use terms about you know coming into the real estate business people might be sitting in independent like you were or a big franchise and they're thinking God the only way on a bill to retire is to sell my business my team or build it up to a certain size and replace myself or I might be able to make enough gross commission income and net enough that I can buy properties. EXP is different than that. So let's talk a little about your perspective on that. I know you have this conversation from a wealth standpoint quite a bit.

ERINN: Oh yeah absolutely. And that's where I really see the model shine. We've got a lot of mom and pop businesses out here in the Pacific Northwest that are seeing the shift in the model and the change. And agencies are not coming into the office anymore. And here they've got so much money invested in not only bricks and mortar but in a phone line that the fax and the copy machines for the office staff that's sitting there to support our agents who are not going into the office. So they're trying to find a new way to invigorate that business by offering some education basically any sort of new technology to offer lead generation to their agents. But all of these are piecemeal add on products that those broker owners are having to absorb. This is where you can come in and power that company. It's basically like a bolt on product to a brokerage and power that brokerage where they keep their own branding. So say it's you know Thompson real estate. It would be Thompson real estate with the EXP realty or brokered by experience. They're able to fully branding in place and intact because they worked so hard to build that brand in their local area and add on our EXP product essentially which they can then offer to all of their agents. We have a lead generation programs have groundbreaking technology programs that have transaction management tools. We have education easily accessible through our cloud based environment. We have mastermind's lead almost daily. It's just incredible for these agents to now be able to access its technology throughout their own brokers that they're already familiar with. And this is where I'm really seeing the future of the real estate models as we know it make the shift and adopt the EXP technology.

KEVIN: Well certainly the interview idea with Mitch Ryback he talks about that right here. He had Tropical realty down in Florida and he was going to do a seven figure sale and then stepped back from that and went with the EXP to be powered by EXP instead. And one of the things in addition to the economics of the change he talks about the brand he talks about the tools you know things like Cavey core and Web sites. And what's interesting about it is he also touched on something that is sort of the dirty part of brokerage I don't mean that in a bad way but just what they don't like doing right. They like to wash our hands of this which is the actual brokering compliance the in and out of licenses the transaction management looking at the contract review making sure ENO is in order all of the stuff that so many people who have built up these independent brokerages just don't like to do. Now this also applies and I don't know if you've seen this but Gene and I haven't heard this from a lot of the rainmakers because there's a logical progression whether you're a big rainmaker for a team at a franchise or you're independent quite often. You know if they're at a brokerage their next step they start thinking about hey do I go out on my own. And what they haven't thought through is exactly that. In other words you can do it and then they look at how much was I paying in company dollar to my company. But when you start to pull back the curtain on all of the steps needed and all the staffing needed to do all of that sort of the dirty brokerage part the compliance pieces all of the admin stuff they haven't thought that through and typically from a behavioral style right these are driver personalities a profile and they don't even want to touch that stuff and so I know one of the things that I'm seeing and Gene is seeing when we're in meetings is the rainmakers and if you're a rainmaker and you're thinking that's your next step. This is probably something you want to look at because the economic model and the way you EXP sets things up in a team environment even a large team environment and even if you're in multiple markets right you're an expansion team. The tools that Erinn is talking about provide you with a great platform where you don't have to staff up and handle all of that admin stuff because that's just a cost center. There's no there's no real value or leverage in that side of the business is there.

ERINN: No. No there really is. And one thing I really wanted to touch on which is one of the most common questions that I'm asked is how does EXP provide that type of support. How are we able to review transactions. How are we compliance. How does this work. And really what we've created is the perfect system for transparency between that broker or managing broker or broker owner and the agents. We've created a system that is completely paperless which is also obviously economically friendly and we're using sky slope transaction management to review each and every file that transaction that an EXP agent is party to. So the broker has complete access to these files checked for compliance. Make comments and no edit anything in there as necessary prior to the agents closing or finding that file. We've also created a system for agents to get instant or immediate access to help with any sort of transaction where they can reach out to their broker where they can reach out to the assistant managing broker in place and just have instantaneous help there's no more waiting in the office or your broker to be free or to get back from lunch. You just reach out it's simply either through the phone app or EXP world and get answers at your fingertips. I think it's just brilliant.

KEVIN: The other part of all of that is from a system standpoint and agents are painfully aware if they're at a franchise locations for example and let's say they're on the East Coast right or the West Coast right. Here's the two examples. And you go do a walk through on your property and invariably something comes up and you've got to do an adjustment. Something wasn't fixed. There is something that is still a defect or something that was discovered. And now you're going to do a 5000 dollar price adjustment or some other thing like that that affects your D.A the ability to have the transaction and the accounting team available in the cloud is a huge game changer. Right. Imagine you're in the East Coast. You do your walk through at six thirty or 7 at night and you discover this. Now you've got an agreement you've got an amendment and a modification. There are accounting and payment people in the EXP cloud so to speak just to use basic terms that are going to be available there are going to be less cost people because as Erinn talked about we're on Sky slope and a common system nationwide the ability to affect that change to a contract in a DA and have you not have it turn into a scramble to text major broker at night figure out how to do this and get it done for the title company in the morning is a game changer for a lot of people now if you put that in the context of high volume for a rainmaker. That stuff happens every week every month right there doing enough volume that that stuff's happening regularly. Now an agent doesn't do a lot of volume may not have that happen but once a quarter or a couple of times a year. Now the rainmakers and the big players and we have a disproportionate amount of those higher volume players coming in the EXP are painfully aware of what a huge value this is and the system you're talking about Erin is huge. The fact that Sky Slope is available nationwide the staffing is available in multiple time zones and we're not anchored to an old school model of a bricks and mortar location is a game changer like you said most agents don't go into the office a emergency which somebody will go to the office might be to go get a DA fixed. If they had to and they hate it.

ERINN: Oh yeah yeah. And it just allows you to have the opportunity to scale their own business. It allows EXP to scale and expand. And quite honestly if we need more help if our brokers are needing support we add brokers we add assistant brokers we've got people in place there to support our agents just through EXP crowd and our other technology. And it's just fantastic it's a tremendous system.

KEVIN: Absolutely. So let's talk a little bit more about well from the standpoint of revenue share and equity because I know this comes up right. The reason I want to touch on this in general terms is there's so much disinformation out in the marketplace. I know this was a factor for you. You're one of the early people that came on you've had this conversation hundreds if not thousands of time about what does this revenue share and why would I even pay attention to it. Tell me a little about the equity awards. There's so much. Even today I saw something posted on social media this morning about stuff it's just plain inaccurate and it's based on old information. They're talking about the fact that you know this is pre NASDAQ listing and the fact that there's all sorts of issues. What is your answer about revenue share in terms of how you explain it and why it's a big game changer for agents.

ERINN: Sure. I mean I look at revenue share as the company EXP paying me a referral fee for bringing great quality agents to EXP. It's as simple as that. And I can build my revenue share family my revenue share trade as deep and as wide as I want to by attracting quality agents that all they want to do is sell real estate. It's pretty simple.

KEVIN: And that's a good way to put it. I mean one of the things that I tell people that have broad reach. In other words sometimes people will show up and they're pretty active in the training community right they attend events because of their franchise or otherwise they know lots of agents all over the country. You know I talk about this being no different the payment methodology is different but it is like a referral fee and you hit that on the head in terms of the way I explain it but it's almost like your a virtual region. In other words when you hear people talk about like Pat Hayes or Mitch Ryback or Gene their region I mean in the case of some of these big revenue share groups they're in thirty forty or fifty states. Some people are five to six states pretty quickly because they end up knowing agents and then those agents no agents in other markets. And it didn't matter if it was a relationship that was done just on social media or it's somebody from an old franchise that's in a different market. It's one of those things where you know we're certainly not looking for people to come in and like in my old role at Keller Williams I was a team leader right. I'm not looking for people to become a team leader right. We're looking for people and the way agents are doing this is the natural progression of their business right. Either the fact that they have relationships and they do referrals for transactions or they know people because of previous trainings in that is the way that they attract agents right. They may attract a few or they may attract many. I mean Brent Gove is a perfect example of somebody who's got an enormous amount of agents in a short period of time. And I know you because CRS and otherwise have a lot of agents in different markets do don't you.

ERINN: Oh absolutely do. I've got agents you know connected from Alaska to New York and my revenue share group and it's fantastic because it's a great way for me to build out my referral business which is a good 50 percent of my business that I generate every year. But now my revenue sharing group can benefit from that referral base business as well.

KEVIN: For people that have heard that this is like some crazy MLM or a pyramid thing. This is no different than the franchise system that collects a royalty and gets paid into a pool and then it's paying regional owners. That's effectively a referral fee too. Right? Actually the same thing so if you've been misled to that you probably want to look back at this again. You know it's not anything that occurs or anything other than as Erinn said production right. The only way it works is if agents are with the EXP and they're in production and this is paid into a pool much like the pool that is paid off of the top with a franchise that's royalties. We don't collect royalties that he EXP. And so you can think about it somewhat similarly. And like you said it's a way to build out and grow your group over time and assist others to do it as well. I know I had a number of people on including an agent in Houston and he talked about the fact that a year into it that he was now starting to think about raising his splits for his team because the revenue share has grown to the point where he wanted them to get the reward on helping him build his business and he was helping them grow their revenue share as well. So for rainmakers listening to this if you think about this on a more broad basis this might prevent you from having that constant turnover and push poll conflict in the team environment right and a lot of the franchises I've had several guests on that said this is I never felt like I could retain people right. What was the next step for him if talent showed up. I'd always worried they'd leave. I want to go do something different in the EXP world. You hear person after person talk about the fact that they want team members to succeed. Brent talked about this tourney talked about this in Dallas and even if they want to go form their own team you help them. We're all shareholders. We're all based in the same direction and that's a big difference from a cultural standpoint don't you think?

ERINN: It's a huge difference from a cultural standpoint and I think that's one key myth that is pretty prevalent with people are the naysayers about the EXP. We are not a recruiting company if we're recruiting company. We would be out of business. We are producing company. We want agents that are in production that are building the revenue so we can all take part of it and share the revenue revenues. Sure it's just for expense.

KEVIN: Well and I think a big inflection occurred this spring when Brett Inman came up. And as you're aware was up in your town interviewed Glenn and a number of other people and the article came out and I think it raised more than a few eyebrows when he declared that EXP in his opinion based on his conversation with Glenn was going to be essentially the NRT of the cloud and you know put a stake in the ground and basically said 50000 agents. And I think what really blew people away was the 50000 agents and the date that he put in there and how fast it was occurring. You know with a company ending last year at 6500 and change being at 12000 now I think it's easy for people in the industry that have been around and seen this picture before to now look at and go yep 50000 agents this is in sight now. And if the company continues to execute they'll get there. And this is a whole different world right you at the top of this interview you were talking about three hundreds thinking about getting to 2000 agents was gone. How long is that going to take us.

ERINN: Oh my gosh yes and that was painful work. People don't understand all the work that goes behind the scenes to build out EXP not only in a new MLS but in a new state. It's monumental. I mean it can take a year up to two years to open in states. I we're still one state that we're not open and yet because of regulations we do everything that we can to be compliant and make compliance not only for the local and state boards but the MLSes in Alaska for example they require a very small bricks and mortar office with a sign facing the street. So it can be a very long and painful arduous process to become open in every state and now we are not. This is another reason why we're seeing such success in such monumental growth. All of a sudden it seems it's because we're able to add agents and almost every single MLS across the nation and Canada.

KEVIN: Well absolutely and I think if you look at the franchise system that has profit sharing right. There's enough former members of that company that are here now that have been here long enough. Sherry Elíott is one I did an interview with her and there's a number of others. There's probably hundreds at this point. Now we're making comparisons right. And so the conversation in the marketplace used to be it's not going to work. Nobody is going to make any money with revenue share it doesn't work. You know you're making a huge mistake and that was almost a quote verbatim from Sherry Elliott. Right. And she's now able to have a conversation and say here's why I used to make. Here's what I make now. And here's how I did it. And Brent Gove can do the same thing. You know a number of them can do that and there's literally hundreds of them. And I think that's helping as well and for scaling perspective we're throwing a lot of numbers around what you talked about having in the entire company four years ago. The company is adding more than that per week at this point right. Yeah. Way more than that at this point. And so some of that is the build out and the success we've had and all that hard work that's occurred. But I also think that we've hit that inflection point. You talk about the hockey stick where at this point especially after the Nasdaq up listing we've got enough disclosure information out there. We've been accepted on the Nasdaq. You can point people that are those S and C in the disk profile they say just go read the filings you'll see all of the data there you'll see all of the full disclosure and it takes away a lot of those concerns. Plus they can look in the marketplace and go wow that was the number one agent for that franchise that actually just left. Oh there's another number one agent Northern California for that franchise. There's a number one agent from San Diego. It doesn't take too many of those for the trickle down effect of you know ending up at 350 or more agents a week coming in nationwide and we're headed to a much bigger number than that. It's going to be the opportunity and the challenge for the company but the good news is you talked about the systems are all in place now to take advantage of that. So Erinn I have a question for you. Now there's somebody listening to this right. They've listened to the first part over 20 25 minutes of us talking. If somebody is interested in some of the key factor right they called you up on the phone and said hey why EXP what would be the two or three things from a due diligence standpoint you would say you definitely need to think about this this and this.

ERINN: Oh absolutely definitely due diligence read about you EXP on the EXP world holding site. We have a lot of information there that talks about the very most specifics about the company about exactly how the revenue share program works about how agent ownership works look into our stock. It's EXP I is the ticker symbol. And we're now traded on the Nasdaq. Seek advice from your accountant or your CPA definitely have them look into the background of it. You know also meet with an EXP agent has been in the business for a while get perspective find out what their pain points might be. Find out what the huge benefits are for them about working with the EXP and just find the story learn the background.

KEVIN: Which is fantastic. Erinn what I would like to reiterate and I've done this on every interview is it doesn't matter who introduced you to the EXP right. It could have been a fairly new agent. That was the same franchise you were and you're a mega agent ask that agent to get you in touch with Erinn, Gene-Frederic myself anybody. We have every guest on this podcast give their contact information. Doesn't matter how you heard about the EXP. We're all here to make sure you get connected with the right people to do what Erinn suggested and there are plenty of people some of them would be peers. Some of them maybe a little ahead in the business of where you want to build to that we'll be happy to share their story of coming over. It's not a matter of them having any kind of concern about the fact that they didn't introduce you to the company. That doesn't matter. As we've talked about there is a shareholder program and we're all shareholders. We want great agents to join the company so I know Erinn you have these conversations with people all the time you talk with somebody in the Pacific Northwest. For me the very first month I joined the company. And you know it's one of those things where it's just part of the culture of the business and this is something that from the outside I don't think it's very well known. So again if you've not been introduced to EXP you need to get in touch with somebody. Erinn will be giving her contact information at the end of this interview. You can certainly reach out to somebody in the marketplace if you look in your MLS and you see somebody you recognize may be happy to chat with you about it. If you have been introduced to EXP and you want to chat with somebody ask them to get in touch with their sponsor or go to the podcast look in the notes or listen in the end here where Erinn gives her contact information or any of the other guests on any other podcast interview. We're all happy to talk with you or get you pointed into the right direction if there's somebody else you should talk to beyond us. Anything you want to add to that Erinn before I get your contact info for and listeners?

ERINN: I just have one favorite story that I love to share with people about the EXP. One of the biggest pain points for people is where do I go to work. What do I do without an office space. You are not bricks and mortar. Well I encourage them. OK get creative. Think about this. Why do you need to work in a real estate office in competition with other realtors. Rethink this. We have one guy with the EXP who did something bold and I just love it. He opened up shop in a car wash a drive through car wash. And I just think this is brilliant. He branded his cards with a car wash. Basically a little punched sticker thing and hands them out to people as they come to the car wash. Once they hit 10 he gives them a free carwash. He's got a constant steady flow of business coming through it's like a revolving door and he's actually built his business up through patrons of this carwash. So if you need bricks and mortar space. Get creative. Now part with an attorney partner with a title or escrow company or one of your local lenders. We encourage you to branch out reach out and really expand your network that way.

KEVIN: Absolutely. That's great information and that's a good example. I mean we also have agents that are pulling together like in San Diego where they have 3 regional sort of we work type of locations that they've set up collectively between the entire big groups of rainmakers and teams and agents as they come in to join the EXP. It can get in and subscribe and get either a hot desk or a regular place to work. There's lots of solutions. I have yet to find anybody that's a hard stop for there are so few agents that if you don't walk through it they can't figure it out sometimes but when you talk to about it they're like oh yeah I could do that or I could do this and as you just described there's a great business case for why you would want to do something different. I mean sitting in an office where nobody is going to come in. So Erinn before we drop off help somebody reach you if they like to talk with you live about the EXP.

ERINN: Oh sure plenty of ways you can reach me either on my cell phone which is 3 6 0 3 9 8 3 8 8 3. I'm on Facebook as Erinn Nobel. You can also reach me via email. It's [e-mail] and I'm also on Voxer as Erinn Nobel.

KEVIN: Fantastic and just kind of a hint for listeners. Erinn didn't mention it but if you're looking schedule a call or connect with her one of the best ways would be to text. And then you can catch her that way and do it or send or an e-mail. We're all fairly busy but we're all of the culture that we want to make ourselves available and sometimes rather than leaving voicemails or chasing people around that Sims tends to be the easiest thing. Any final thoughts before we drop off today?

ERINN: Not that I can think of top of mind but if you're in the Pacific Northwest Alaska Canada I'm local and I'm more than happy to talk with you.

KEVIN: Fantastic thanks for coming on the show.

Thanks so much. Kevin's great.