Impacts of Influencer Marketing on Consumer Behaviour: A Conversation with Aaron Costa of Hylink Group
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- Aaron’s hot controversial take on influencer marketing
- Influencer marketing from the lens of small and big brands
- The role of authenticity and trust in influencer marketing
- The evolution of influencer marketing
- Defining use cases for influencer marketing, brand visibility vs ROI
- The rise of virtual and AI-driven influencers
- How small brands can get started in influencer marketing
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Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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