From Awareness to Performance - The Evolution of Influencer Marketing with Jennifer Quigley-Jones, CEO of Digital Voices
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Welcome to IMpulse; The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today's guest is Jennifer Quigley-Jones, CEO of Digital Voices. Our discussion looks at the future of influencer marketing and influencer marketing touchpoints, including performance, authenticity, B2B marketing, and finding the right influencers for brands. Jennifer also shares her controversial take on the industry and how brands seek agencies with technology and measurement capabilities.
- Discuss the pivot in influencer marketing from awareness to conversions
- Look at the role of authenticity in influencer marketing
- Talk about the need to cast a wider influencer net and address a larger audience
- Look at using first-party data to match brands with influencers
- Discuss how influencer marketing requires multiple touchpoints for conversions
- Follow, rate, and review on Apple Podcasts
- Follow us on Spotify
- Follow us on YouTube
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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