Why small business owners should share "surprise and delight” content

ill communication: copywriting tips & sales strategies for small businesses

If you caught last week’s episode on how to remix your content, this episode is a live example of that. I’m practicing what I preach and remixing a podcast episode from a couple of years ago.

I'm also breaking away from my usual copywriting content to share a testament to the power of "surprise and delight" content - those unexpected, personal moments that help you connect deeply with your audience.

You’ll learn my game-changing gravy recipe that will transform your holiday cooking experience and I'll even walk you through my "golden formula for gravy" - a foolproof method that takes the anxiety out of creating that perfect, lump-free sauce that will have your dinner guests singing your praises.

It's crucial to occasionally step away from strictly educational content and share something that simply brings you joy - and this episode is a great example of that. In a year that's been challenging for many, these small moments of connection can be a lifeline, helping you build stronger, more authentic relationships with your followers.

Topics We Cover in This Episode:

• The mysterious "golden formula" that transforms gravy-making from stressful to sublime
• Why imperfect, joy-filled content can be more powerful than constant teaching
• A secret technique for adding unexpected depth to your gravy (hint: it involves bourbon!)
• How sharing personal delights can revolutionize your audience engagement

The moral of this episode is to create surprise and delight content - if you need a brainstorming or thought partner - reach out to me!

Show notes are always available at https://www.kimkiel.com/podcast!!

Resources Mentioned:

Episode 124: 5 simple and stress-free ways entrepreneurs can remix content over the holidays (or any day!): https://www.kimkiel.com/podcast-1/5-ways-to-turn-2025-into-your-most-profitable-stress-free-and-successful-year-yet-in-small-business

Grab the Content Remix Strategy: www.kimkiel.com/remix

Get the Gravy Recipe: https://www.foodnetwork.com/recipes/food-network-kitchen/classic-turkey-gravy-recipe-1973898

Get more tips and strategies in my newsletter: https://www.kimkiel.com/magnetic

Join the Joy of Copy Club: https://www.kimkiel.com/copyclub

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Text me a question or comment!