565: How to Use Traditional Radio to Grow Your Mortgage Business

I Love Mortgage Brokering

How to Use Traditional Radio To Build Your Business

1. The biggest mistake people with radio (I made this mistake)
2. How to use the radio as a backstage pass to grow your network
3. How Radio should just be the tip of your marketing plan

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In this episode, I will share how to leverage traditional radio to build your mortgage business. I will also talk about the common mistakes to avoid, the concept of using radio as a "backstage pass," and explore how traditional radio can serve as a cornerstone for a powerful marketing strategy.

• The use of traditional radio marketing to grow a mortgage business.
• Scott’s personal experiences, including the initial mistake of quitting radio marketing too soon and the importance of persistence.
• Positioning oneself as a market expert using radio involves securing optimal ad slots and creating engaging, educational ads.
• How radio content can be repurposed for digital platforms like Spotify, iTunes, and social media to extend reach and strengthen personal branding.
• Live call-ins and the use of modern technology can enhance audience engagement and content distribution.
• Consistent show delivery and a structured framework are important for maintaining a professional standard.