Developing Your Branding & Marketing Strategy with Amber Horsburgh

#HowWeListen Live: In Conversation Podcast

What are the best steps when building a branding strategy? Our next guest is Amber Horsburgh, a music marketing consultant and digital strategist. Amber is expert in developing strategies for artists and music brands. She has worked as a marketing executive to majors, indies & brands including Interscope, Atlantic, Downtown Records, Spotify, SoundCloud & YouTube Music.

Amber runs a music strategy newsletter called Deep Cuts, which is read by 15,000 music industry professionals globally. This led to her recently founding The School of Deep Cuts. The course is the sum of every tool, case study, best practice and quick tip she has learned and implemented throughout her career in helping to break artists. Amber has worked in NYC, LA, Seoul & Melbourne.

“I think releases are your gateway into the music industry, it’s what you build your brand off of. If you don’t have the music, nothing else can happen. We’re in a very singles focused market, and I always encourage artists to treat each of those singles as a mini-campaign and come up with a blueprint for every release, that’s repeatable. In doing so, every time you launch and relaunch you learn so much more that will make your promotion more effective.”

#HowWeListen Live: In Conversation

1:42 - Amber’s #HWL interview

5:43 - Deep Cuts, Blog

8:30 - SFX, EDM festival, OneLove

11:17 - School of Deep Cuts

17:58 - Byta.com

32:00 - Gatekeepers, brand building

36:47 - Huw Stephens

38:30 - Jenny Kaufman

42:25 - Triple R Radio

46:00 - Release timeline, Toolbox

53:45 - North Star

1:02:00 - Marketing

1:04:00 - Byta.com

Music by Fin Productions and Oliver Lyu

Episode Credits:

Artwork by Jen Pmphrey

Hosted by Marc Brown

Series coordinated by Jamie Ford

Produced and edited by Colin MacKenzie

Music by Fin Productions and Oliver Lyu