83: Becoming Product-Led

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

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In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcomes Tatyana Mamut (Reforge) as they discuss being in a product-led organization. Becoming a product-led is crucial for PMs because it puts the customer experience at the forefront of decision-making. By focusing on building products that users love and find value in, product-led organizations can drive growth, increase customer loyalty, and gain a competitive advantage in the market. This approach requires a deep understanding of customer needs, constant experimentation, and a willingness to prioritize the long-term success of the product over short-term gains. By adopting a product-led mindset, product managers can build products that not only meet customer needs but also drive business success.

Disclaimer: All opinions of the speakers are their own.

What to Listen For:

• 00:00 Intro
• 04:38 What is a product-led organization?
• 06:28 From customer-centric to being product-led
• 09:12 The difference between the needs of the business and the needs of the customer
• 10:36 Should everyone in the organization have a product-led mindset?
• 14:27 The Hooked Framework
• 18:49 What role should people play in building a product-led mindset?
• 22:06 Balancing customer needs and revenue
• 26:48 The biggest challenge for a PM in a product-led organization
• 35:27 Can a lean product development process fit within a product-led organization?
• 38:25 Minimum viable product vs. Minimum lovable product
• 40:18 The best way to start a product-led team
• 43:57 Build something that somebody will be willing to pay for
• 45:38 Metrics that matter in a product-led organization
• 47:48 Other resources to learn more about product-led organizations
• 49:32 Final thoughts