Be Less Forgettable | David Wachs

How To Sell More

If you’ve been searching for ways to forge deeper customer connections in a world inundated with electronic communication, be prepared to go old-school. Handwritten notes are back and may be the perfect way for you to stand out from the crowd and foster meaningful relationships with your customers.

This week, Mark discusses the revival of personal connections in the digital age with David Wachs, founder and CEO of Handwrytten. A serial entrepreneur, David revolutionized our approach to personal communication. His scalable, robot-based solutions for handwritten notes offer a smart blend of technology and personal touch, reshaping how brands interact with consumers.

Here are some of the topics Mark and David discuss in this episode:

• The profound impact of handwritten notes in a digital age where electronic communication dominates

• The significance of thoughtful gestures in building and deepening business relationships

• Real-life examples where handwritten notes have influenced business outcomes, including customer retention and even winning back lost clients

• How handwritten notes have been used across different industries, ranging from real estate to e-commerce

• When surveyed, consumers agreed that handwritten notes walk the line between not being annoying and being highly personal

• How expensive is it to implement handwritten notes as part of a business strategy

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