Episode 14:HIT Innovation Founder Stories:Jakob Jønck, Co-Founder, Endomondo Pt.2

HIT Consultant Podcast

Second part to our first HIT Innovation Founder Stories series. HIT Consultant speaks with Jakob Nordenhof Jønck, Co-Founder of Endomondo, where Jakob shares his story of how three former McKinsey & Co. management consultants (all former semi or professional athletes) took their passion for active, healthy lifestyles and created Endomondo, a social fitness application that turns mobile phones into full-fledged personal trainers. Endomondo is a great example of how technology can be utilized as a tool to provide consumers with the means to manage/monitor their own health and promote an active, healthy lifestyle.