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Gauchos, Bobcats, and Zoom Bombs: Changing a Mascot is Not for the Fainthearted
Manage episode 410289711 series 3566376
Cheryl Broom द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Cheryl Broom या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Episode 24: The volatile mix of alumni pride and shifting cultural sensitivities makes changing mascots a thorny challenge for schools and their communities. My guest on this episode, Jennie McCue, lived through each tricky step of that process recently as Director of Marketing and Communications at Saddleback College in Mission Viejo, California. Jennie has many enlightening and entertaining lessons to share about handling this change that can apply as well to other campus conflicts that are imbued with passionate advocates on all sides. Bottom line: an inclusive, patient, transparent process will produce the best results. Check out this fun and deeply informative conversation for all the details, including whether or not it makes sense to work with outside agencies on these projects.
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