651: Building a Brand that Connects, Juliet Wright, Branding Expert, Author, and Keynote Speaker

High Performance Mindset | Learn from World-Class Leaders, Consultants, Athletes & Coaches about Mindset

Juliet Wright is a branding expert, author, keynote speaker, and parallel entrepreneur who helps authors, speakers, coaches, and entrepreneurs connect the dots in their brand ecosystems. A small-town girl born and raised in Nebraska, Juliet has traveled the world to work with clients one-on-one, helping them clarify their vision, align their messaging, and build brands that ignite their audiences.

As the author of Red Thread and Coming In Hot, Juliet brings a unique perspective to storytelling and strategy, empowering her clients to bring big ideas to life. With an entrepreneur husband and four teenagers, there’s never a dull moment in her world!

In this episode, Cindra and Juliet discuss:

• The most important thing you need to know about building a brand

• How mindset and branding are related

• The difference between branding, advertising, and marketing

• What people get wrong about branding

• Her 7 steps of the Red Thread Process

HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE

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