How to Brand Yourself as a Product Manager with Abbe Cohen

Her Product Lab

In the same week Abbe Cohen was laid off due to COVID-19, she got 14 job interviews (more if you count the ones she has turned down) and received an offer just days later. And it wasn’t pure luck. In this episode, Abbe will share several strategies to get noticed in the industry, including crafting your story, refining your LinkedIn page for the right opportunities to come to you, and tapping into your networks in more meaningful ways.

Abbe started her career in the music industry creating opportunities for smaller businesses to work with Live Nation and finding unique ways to engage artist fans with brands. She went to work at BuzzFeed during the rise of video and brought Tasty to profitability generating $35M in the first year and then scaled lifestyle brands like Nifty, and Goodful to build what is now the largest revenue generator there. She joined Splash to build a new business unit where she shipped many revenue driving products and ultimately led a redesign of the web design platform. And recently Abbe joined Frame.io to work on the next generation of product!

Abbe is part of the Her Product Lab community. To learn more about us, visit www.herproductlab.com.