237: How To Sell Without Being Gross Her Empire Builder Show With Tina Tower podcast

33:25

This is the third and final episode in our Making Money in Online Business series, and we’re diving deep into what it takes to go from six to seven figures—without working 24/7. Spoiler alert: It’s all about smart strategy, not just hustling harder. Key Topics Discussed: Introduction to the Series: This episode is the third in a three-part series about making money in online business. Previously, Tina discussed starting from zero to your first dollar and then growing to your first $100,000. Mindset and Strategy for Scaling: Transitioning to a CEO mentality is crucial when scaling to seven figures. Scaling to a million dollars involves working smarter rather than harder. Four Steps to Achieving $1M in Revenue: Step 1: Offer Suite: Developing a strategic product offering, including a signature course, high ticket offers, a membership for recurring revenue, and a low-ticket evergreen offer. Step 2: Traffic and Lead Generation: Focus on creating a proven evergreen webinar, implementing paid traffic strategies, and having an automated sales machine. Step 3: Team and Systems to Scale: Hiring teams for growth, investing in the right people, and establishing robust systems, such as managing tasks with SOPs. Step 4: Scaling Without Burnout: Emphasizing simplicity, protecting energy, maintaining boundaries, and regularly evaluating tasks for optimization. Common Roadblocks: Not investing in the right team. Overcomplicating the offer suite. Ignoring crucial data for decision-making. Underpricing expertise. Resources: Join the Waitlist here: https://www.herempirebuilder.com/join Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry Part 2: How to go from $0 to $100K in your online course business Check out Tina’s book “Million Dollar Micro Business” for more in-depth strategies Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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275: How to go from $0 to $100K in your online course business 26:19

10 days ago26:19

26:19

In this episode, Tina Tower guides listeners on how to scale from their first dollar to their first hundred thousand dollars in the world of online course businesses. This is part two of a three-part series on making money online. The focus is on creating a sustainable and scalable business model. Key Points: Milestones and Expectations: Understanding the journey from $0 to $100,000 is vital. Emphasizing the challenge and necessity of getting past the $100k mark to reach sustainable growth. Game Plan for $100k: Create a scalable offer and price it for growth. Decide between high price, low volume versus low price, high volume, based on what fits your business model. Consider upselling to increase revenue per customer. Building an Evergreen Funnel: Importance of having a consistent revenue stream rather than solely depending on live launches. Components of a successful funnel include a lead magnet and an evergreen sales process. Marketing Strategies: Leveraging organic growth before considering paid ads. Consistency in content and engagement is crucial. When considering ads, start small and focus on ROI. Customer Experience Focus: Deliver excellent transformation and use word-of-mouth referrals. Consider implementing an affiliate program to encourage referrals. Avoiding Common Mistakes: Track key metrics and know your numbers to drive growth. Avoid waiting for perfection before launching. Don't rely solely on launches; focus on consistent audience growth. If you're interested in scaling your business and learning more, consider joining "Her Empire Builder." The program provides step-by-step strategies, templates, and guidance to accelerate your journey to $100k and beyond. Reaching $100k is challenging but achievable with the right strategies and consistency. Once surpassed, the journey to a million is much more streamlined. Stay tuned for part three, which focuses on scaling to $1 million in online courses. Resources: Join the Waitlist here: https://www.herempirebuilder.com/join Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry Pricing Your Services episode Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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274: From Zero to Your First $1 – Getting Started in the Online Course Industry 26:06

17 days ago26:06

26:06

In this exciting first episode of our three-part series, Tina delves deep into the world of online courses, offering strategies that take you from the brink of an idea to making your very first dollar. Tina shares her wealth of experience as a business strategist, course creator, and best-selling author to guide ambitious women on their journey toward creating wealth, freedom, and impact. Whether you're just starting out or looking for motivation, this episode is packed with real insights to help you turn your dreams into reality. Introduction to the Series: Tina introduces a three-part series focusing on scaling online course businesses from zero to your first sale, then moving to six figures, and finally to creating your first million. Personal Reflections: Tina shares personal anecdotes about getting started and the significance of making that first sale. Dreams and Regrets: Discussion about the importance of going after your dreams and the common fears that hold people back from starting. Fear Setting Exercise: Tina mentions a TED Talk by Tim Ferriss about fear setting to manage and overcome the fear of failure. Four Steps to Your First Dollar: 1. Choose a Profitable Course Topic: Align your passion with expertise and market demand. 2. Validate Your Idea: Share your idea and gather feedback to ensure it's market-ready. 3. Sell Before You Create: Learn the importance of pre-selling your course to validate demand. 4. Deliver and Refine: Launch, gather feedback, and refine for future launches. Biggest Mistakes to Avoid: Tina outlines common pitfalls such as overcomplicating tech, waiting for a big audience, underpricing, and striving for perfection. Encouragement to Start: Tina emphasizes the importance of making that first sale and the fulfillment it brings. This episode is your call to action to take the leap and start your journey in the online course industry. Tune in and turn your dreams into reality!🎉 Resources: Get the FREE Online Course Checklist: https://www.herempirebuilder.com/ready Get Kajabi 30 days for FREE HERE Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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273: From Revenue to Wealth: Strategies with Mel Abraham 57:07

5 weeks ago57:07

57:07

My guest today is my friend and money expert, Mel Abraham! A former CPA turned entrepreneurial innovator and money mentor, Mel is renowned for his USA Today bestseller, "Building Your Money Machine: How To Get Your Money To Work Harder For You Than You Did For It!". Founder of The Affluence Blueprint™, The Legacy Factor™, and Thoughtpreneur™ Academy, Mel empowers individuals to achieve financial independence and create impactful lives. In our conversation, Mel shared how his personal journey as a single full-time dad and a health scare inspired his mission to democratize financial wisdom. He emphasized moving beyond revenue-focused mindsets to sustainable wealth-building strategies. Throughout the interview, Mel addressed common financial blind spots among entrepreneurs, providing practical steps to secure long-term financial futures. He highlighted strategies for turning businesses into wealth-generating assets, distilling insights gained from advising top course creators globally. Mel's approach goes beyond monetary success, encouraging a shift in money psychology to foster lasting wealth. He outlined a roadmap for financial independence tailored for entrepreneurs, stressing the importance of investment strategies amidst fluctuating incomes. Discussing growth and avoiding burnout, Mel redefined success, urging entrepreneurs to focus on profitability and cash flow rather than vanity metrics. He shared insights on generational wealth, emphasizing its broader significance beyond financial gains. Reflecting on his journey, Mel shared invaluable lessons, including critical mistakes in wealth-building and defining personal success beyond monetary achievements. His advice for entrepreneurs at various stages underscored the importance of strategic planning and holistic growth. Where to find Mel Abraham: Building Your Money Machine book link: YourMoneyMachineBook.com Instagram: https://www.instagram.com/melabraham9/ YouTube: https://www.youtube.com/@MelAbraham Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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272: Embracing Intuition in Business: Brigit Esselmont's Entrepreneurial Insights 42:15

6 weeks ago42:15

42:15

In the latest episode of the "Her Empire Builder Show," I had the privilege of speaking with the incredible Brigit Esselmont, who transitioned from a passion for tarot reading to building a multi-million dollar business. Her journey is filled with valuable insights for entrepreneurs at any stage. 🎧 Tune in for an enriching conversation about blending intuition with entrepreneurship, managing growth, and redefining success. Here are 3 key takeaways that could change the way you approach your business: Intuitive Decision-Making: Brigit emphasizes the importance of aligning business goals with personal values and using intuition over external metrics to make critical decisions. True success is about personal alignment, not just societal expectations. Managing Growth and Teams: Building a business doesn't mean expanding for expansion's sake. Brigit's experience of reducing her team from 30 to 15 members to maintain effectiveness and align with her vision underlines the importance of sustainable growth. Redefining Success: Traditional metrics like revenue aren't the be-all and end-all. For Brigit, profit and personal satisfaction hold more weight. Tina Tower also shares her journey of seeking genuine contentment over external validation, opting for a simpler lifestyle that enables personal happiness and freedom. If you're looking for inspirational and practical advice on entrepreneurship, teamwork, and personal growth, this episode is a must-listen. 🎙️✨ 📚 Be sure to check out Brigit's new book, "Intuitive Manifestation," for deeper insights on setting aligned goals and becoming your future self. Where to find Brigit Esselmont: https://www.biddytarot.com https://www.instagram.com/biddytarot https://www.facebook.com/biddytarot https://www.youtube.com/biddytarot Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…

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271: 2025 Game Plan: The Big Changes I’m Making in My Business 33:11

7 weeks ago33:11

33:11

In this episode of Her Empire Builder Show , I’m taking you behind the scenes to share the lessons and wins of 2024—and how they’re shaping the big changes I’m making in my business for 2025. You’ll hear: A candid breakdown of what worked well in 2024 and what didn’t quite hit the mark. The key shifts I’m making to align my business with my goals for growth, impact, and ease in 2025. How I’m doubling down on what’s successful while letting go of what no longer serves the business. This is your front-row seat to the strategy and evolution of Her Empire Builder . Join me for an honest, insightful look at the journey and the plans ahead—so you can take these lessons into your own business and grow alongside me. Let’s do this together!…

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270: What To Do When Sales Are Slow 24:41

19 weeks ago24:41

24:41

Are sales slower than you’d like? Don’t worry—you’re not alone, and it’s not the end of the world! In this week’s episode of Her Empire Builder , we’re talking about how to turn slow sales into a time of growth and opportunity. 🙌 ✨ You’ll learn: Why sales slow down and what to do about it How to reconnect with your audience and re-ignite momentum Simple tweaks you can make to your offers to boost sales Proven strategies to boost visibility and keep things moving forward Don’t let a slow period stop your business from thriving! 🎧 Hit that download button and let’s turn this around together! 💥 Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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269: Next-Level AI - How to Maximize AI for Efficiency and Growth in Your Business 27:56

20 weeks ago27:56

27:56

Ready to take your business to the next level? In this week’s episode of Her Empire Builder , we’re talking all things AI—and how you can use it to scale your business with more ease and efficiency than ever before. 🙌 ✨ You’ll learn: Practical ways to use AI for automating tasks and saving time How to boost your content creation, marketing, and customer insights with AI The common misconceptions about AI and why it’s easier than you think to get started My favorite AI tools to help you work smarter, not harder! If you want to grow your business without burning out, this is the episode for you. Hit that download button and let’s unlock the power of AI together! Free download here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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268: Should You Run a Black Friday Sale? 20:28

21 weeks ago20:28

20:28

With Black Friday around the corner, it’s decision time! Should you run a sale or stay out of the madness? In this week’s episode of Her Empire Builder , we’re breaking down everything you need to know to decide if a Black Friday sale is the right move for your business. ✨ You’ll learn: The pros and cons of running a Black Friday sale How to decide if it aligns with your goals Best practices for creating irresistible offers (without deep discounts) Alternatives to Black Friday sales that still build momentum If you’re debating whether to dive into Black Friday, hit that download button and let’s walk through it together! 🙌 Resources: Get the FREE Black Friday Campaign Guide to help you make your own Black Friday sale here To get on the list for our Black Friday Sale, go to: https://www.herempirebuilder.com/black Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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267: How to Get Unstuck: Finding Your Momentum Without Fear of Getting it Wrong 20:13

22 weeks ago20:13

20:13

Hi friend! 🌟 Are you feeling a bit lost in your business and unsure of what to do next? You're not alone, and this week's episode of Her Empire Builder is just what you need to get back on track! Yay! In this episode, we’re jumping into some fun and easy steps to shake off indecision and overwhelm, helping you create that momentum you’ve been longing for! Whether it’s the jitters of failure, feeling like you’re going in circles, or just not having a clue where to kick things off—we’re here to help! Get ready to discover: 🌟 How to change your perspective on fear and stop it from holding you back 🌟 Easy and doable steps to make progress TODAY! 🌟 Breaking big goals into small, manageable tasks is super helpful! It makes everything feel a lot easier and more fun. Just take it step by step, and you'll be amazed at how much you can accomplish! The key to finding clarity is all about taking action (not striving for perfection!) Excited to break free and take your business to the next level? Go ahead and smash that download button, and let’s do this together! 🎧 Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here 1 Seen Like…

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266: Changing Disability Representation with Simone Eyles 29:59

23 weeks ago29:59

29:59

Don't miss out on this amazing episode with Simone Eyles! Simone, the inspiring Founder of Disinfluencer, is dedicated to fostering inclusion in the media and entertainment industry for people living with disabilities, neurodiversity, and chronic illness. Her personal journey as a mother, caring for her son with a rare disease, fuels her unwavering commitment to creating a world where 1 in 5 individuals with disabilities are represented and empowered. Disinfluencer is not your typical creative talent agency. Through her social enterprise, she pioneers meaningful representation in mainstream media and offers employment opportunities for individuals with disabilities. In this episode, Simone shares her path from founding a startup to creating Disinfluencer, an impactful social enterprise dedicated to changing the portrayal of disability in media. She unveiled how her personal experiences, including being a mother to a teenager with disabilities, fueled her mission to provide meaningful employment opportunities for individuals with disabilities. Tune in to learn about her vision of taking disability mainstream, empowering businesses to be more inclusive, and the exciting future projects on her horizon. Where to find Simone Eyles: Instagram here Website here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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265: Why We've Sold Our Dream Home 42:29

24 weeks ago42:29

42:29

This is a bit more of a deeper personal episode from me. We recently sold our dream home because, well we got a new dream! I got tonnes of questions about it from shocked family and friends so I thought it would be a helpful episode. All about examining what we really want from life, why we do what we do, how much is enough - you know, the small stuff 😜 I don't have to grind. I don't have to hustle. I don't have to sacrifice my health, my happiness daily, my relationships, my friendships, my time with my kids. I don't have to sacrifice that. I can be happy with what I've got and I can have this and that. And that's what I want to be able to have. I hope it helps to spark a dream in you x Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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264: Building a Human Brand with Nicole Hatherly 38:41

26 weeks ago38:41

38:41

As we stride into Episode 264 of the "Her Empire Builder Show," we're thrilled to feature the incredible Nicole Hatherley—a dynamic global brand strategist, professional speaker, executive coach, and inspiring entrepreneur! Nicole Hatherly is obsessed with Brand Strategy and Humans! She’s an award-winning global brand strategist, accredited professional speaker, executive coach, board advisor, and international awards judge with over 30 years experience creating innovative strategies for powerhouse brands like CommBank, TikTok, Foxtel, Woolworths, Electrolux, JC Penny, and Yahoo. An international keynote speaker sharing her brand and thought leadership insights, Nicole has shared the stage with visionaries such as Arianna Huffington, Seth Godin, and Brené Brown. As an Industry Fellow and adjunct instructor at the Queensland University of Technology, Nicole leads successful programs for academics and industry to activate their vital thought leadership to positively impact the world. Her in-demand work ‘branding humans’ (humanely 😉) transforms professionals, celebrities, sports stars, academics and thought leaders from hidden gems into industry luminaries. In her downtime, Nik's adventurous spirit sees her trekking to Everest’s base camp, surfing and hitting remote trails around the globe, embodying a life of exploration and discovery. Where to find Nicole Hatherly: Website here LinkedIn here Instagram here Join our Free AI Training for Course Creators here Join in our upcoming launch fun here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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263: Turning Passion into Purpose with Sharon Collon 40:53

27 weeks ago40:53

40:53

Just wrapped up an incredible session on the Her Empire Builder Show with Sharon Collon. Sharon is a credentialed award winning ADHD coach & consultant who is passionate about helping people with ADHD have functional and fun lives. Sharon uses her lived experience, 15 years of research and formal training at ADDCA to help and support those living with ADHD. When her first son was diagnosed with ADHD she felt incredibly alone. There was information about how to help the child, but there was nothing on how to support the whole family. The journey of raising her beautiful boys with ADHD was isolating and exhausting. The stress severely affected her health. She realised that she was only surviving each day and things had to change. She began researching ADHD and developing systems to work with the ADHD brain. She realised that she could change the environment around her children to work with their strengths. She loves anything that makes life with ADHD easier! Sharon's company, The Functional Family, has assisted over 35,000 families and individuals with ADHD. She has created online support groups where parents can ask questions, connect and support each other. She offers one on one coaching, parent mentoring, a blog, podcast, a membership and a 6 week online program. She wants to help those with ADHD get back their time and energy, but most importantly create space for the good stuff! Where to find Sharon Collon: Website here Podcast here Facebook here Instagram here Join our Free AI Training for Course Creators here Join in our upcoming launch fun here Where to find Tina Tower: Her Empire Builder here Instagram here YouTube here…

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262: From Stage Fright to Spotlight with Karyn McRae & Helen Lynch 44:24

27 weeks ago44:24