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Activate Your Podcast Ltd. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Activate Your Podcast Ltd. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
Activate Your Podcast Ltd. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Activate Your Podcast Ltd. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.
Activate Your Podcast Ltd. द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Activate Your Podcast Ltd. या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Does marketing ever feel hard and time-consuming? What if instead, growing your business was as easy as talking to an old friend? Join Rob Drummond, Matthew Bliss, and me, Peter Daly-Dickson, to explore how, on Help Before You Sell. A podcast created by and for Activate Your Podcast. If you'd like to get started with your podcast, head to https://activateyourpodcast.com/.
In this " Help Before You Sell " episode, Rob Drummond, Peter Daly-Dickson, and Matthew Bliss challenge the traditional marketing funnel! We ask: is there a more dynamic and engaging way to create a sustainable, trustworthy marketing strategy? Resources Mentioned: Gareth Everson's "Systemwise" podcast: https://www.youtube.com/watch?v=Hb8nWtXbDME&ab_channel=SystemsWise James Smith's Channel: https://www.youtube.com/watch?v=7S99tKGX9fc&ab_channel=JamesSmith Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
On the last episode, we were looking inward at identifying your unique genius. On this episode of Help Before You Sell , we're looking outward and asking: how can you climb inside the head of your ideal clients? Rob shares insights from the Robert Collier Letter Book , emphasising empathy in understanding customers' thoughts and needs, and the significance of active listening and humility in marketing, using tools like empathy maps. We finish the episode by exploring practical steps for sharpening your empathy skills! Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
Without understanding yourself and your unique zone of genius, there's no way you can help your clients achieve their true potential. In this episode of "Help Before You Sell," hosts Matthew Bliss, Peter Daly-Dickson, and Rob Drummond explore the importance of self-reflection and understanding one's story as a foundational step towards effective marketing and business growth. They discuss the pitfalls of traditional, effort-driven approaches and advocate for a value-first philosophy that aligns with one's core essence and authenticity. Rob emphasizes the need for deep inward reflection to identify unique strengths and values, which in turn fosters long-term, meaningful client relationships. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
The first and most valuable way you can help your audience is by sharing your story. As Daniel Priestley says in Key Person of Influence, your story is a goldmine underneath your feet! So on this first episode, Rob, Matt and myself share a slice of our own stories, and discuss what 'Help Before You Sell' means to us. As you listen, have a think about your own story, too. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
"Help before you sell" sounds simple in practice. But in the heat of the moment it's all-too-easy to leap into sales mode! On this episode we explore why this is such a problem, and why we love podcasting as a way to help people authentically at scale. Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
We have a saying that most marketing is HAT: Hard and Time-Consuming. When in fact, great marketing should feel like a comfortable GLOVE, and be Generous, Loving, Opulent, Valuable and Easy. Unfortunately, creating something that is a joy to experience and easy to consume is often a lot of work! Which is where we pick up the conversation... Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
Every business strategy comes with what economists call an 'opportunity cost'. In other words, you could always have done something else with your efforts! So, how do you know that 'Help Before You Sell' is the right strategy for your business? And if so, what systems do you need in place? Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
If you sell based on trust and expertise, then helping before you sell is a great way to grow your business. But of all the possible strategies, which should you pursue? And above all, which are right for you and your team? Do you need to appear everywhere, or is it better to have one core platform? Thanks for listening to Help Before You Sell! If you'd like to find out more about how we can help you start your podcast, head to https://activateyourpodcast.com/ and sign up for an introductory chat with our very own Peter Daly-Dickson! Connect with Pete, Matt and Rob on LinkedIn: Rob Drummond: https://www.linkedin.com/in/rob-drummond-a88a8443/ Peter Daly-Dickson: https://www.linkedin.com/in/peterdalydickson/ Matthew Bliss: https://www.linkedin.com/in/matthew-bliss/…
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