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Chapter 19: People and Skills for Personalization
Manage episode 421965360 series 3507361
Rasmus Houlind द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Rasmus Houlind या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely Chapter 19: People and Skills for Personalization
CHAPTER 19: PEOPLE AND SKILLS FOR PERSONALIZATION
- Enter the marketing technologist
- How about the creative skills?
- How the 5M model applies to personalization
- Applying these skills to the Pyramid of Personalization
- Shifts in focus
- Shifts in composition
- Shifts in operating model
- Size matters
- Insourcing vs outsourcing
- Maturity levels for people and skills
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
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