From Fitness to Fortune: The Power of Storytelling in Business Transformation

Healthy Mind, Healthy Life

In this episode of Healthy Mind, Healthy Life podcast, host Avik welcomes Tom Jackobs, an experienced entrepreneur who transitioned from running a fitness business to becoming an “impact pilot,” helping entrepreneurs enhance their income through effective sales strategies and storytelling. Tom shares his diverse background, including a degree in theatre management and a career in oil and gas logistics, which led to health issues and a subsequent transformation through diet and exercise. This transformation inspired him to become a fitness trainer and eventually open his own fitness business, which he successfully ran and sold. Tom discusses the importance of storytelling in business, sharing an example of a client who doubled her business by authentically sharing her personal story. He emphasizes that many entrepreneurs struggle with sales because they focus too much on helping others and not enough on the business side. Tom’s approach, “selling from the heart,” aims to shift this mindset by viewing sales as a way to help people make positive changes in their lives. The conversation also touches on the therapeutic benefits of storytelling for mental health and personal growth. Tom explains his process for helping entrepreneurs develop better sales strategies, starting with a mindset shift and creating effective presentations to understand and solve clients’ problems.