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Starting and Scaling a Competitive Intelligence Program w/ Leaders From Freshworks, Zscaler, and 6sense
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Andy McCotter-Bicknell द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Andy McCotter-Bicknell या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
If you only listen to one podcast episode about Competitive Intelligence—make it this one.
We dive deep into starting and scaling a Competitive Intel program with:
- Tracy Berry: Director of Competitive Intelligence & Communication at Freshworks
- Mitesh Shah: Sr. Director of Competitive & Technical Marketing at Zscaler
- Paul Osmond: Sr. Director of Market & Competitive Intelligence at 6sense
This thing is jam-packed with value. It'd be a disservice to try and summarize it. Just jump in.
Follow Tracy: LinkedIn
Follow Mitesh: LinkedIn
Follow Paul: LinkedIn
Continue the conversation with me: LinkedIn | TikTok | Twitter
This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook
The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.
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