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Navigating Digital Change: Insights from Kelly Stover of Ride Connection
Manage episode 423560698 series 2898736
Spencer Brooks द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Spencer Brooks या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode of Health Nonprofit Digital Marketing, we explore the topic of nonprofit digital transformation through the story of Ride Connection, a nonprofit organization with a mission to provide transportation solutions to older adults and people with disabilities. Our guest, Kelly Stover, the Development Director at Ride Connection, shares her unique journey of overseeing marketing for the organization and taking the lead in a much-needed website redesign. We explore the signs that prompted the website revamp, internal alignment, and the critical role of storytelling in nonprofit digital marketing. Join us for an insightful conversation on bridging the gap between development and marketing to create a digital presence that effectively communicates the mission and impact of a health-focused nonprofit.
About the guest
Kelly Stover is the Development Director at Ride Connection, a non-profit organization providing free, accessible transportation options to older adults and people with disabilities in the Portland, Oregon area. Before joining Ride Connection, Kelly worked as the Senior Event and Sponsorship Coordinator for a local health system, Legacy Health, raising funds for six foundations over ten years. Kelly’s work in the nonprofit space began as an event assistant with the storied Portland Rose Festival Foundation in 2005 and has never looked back. Kelly is a graduate of Portland State University, with an Arts & Letters degree with a focus on Communications. While not a marketing professional per se, Kelly’s experience has led to her work in the marketing aspect of nonprofit work, and has been taking on and overseeing more and more marketing projects the last several years.
Kelly lives in Vancouver, Washington with her husband, Charles, daughters, Sophie and Amelia, and lab, Autzen.
Resources
- The People’s Nonprofit Accelerator: https://thepeoplesnonprofit.org/
Contact Kelly
- kstover@rideconnection.org
- LinkedIn: https://www.linkedin.com/company/ride-connection-inc.
- Twitter: @Ride_Connection
- Facebook: RideConnection
- Website: www.rideconnection.org
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