066: Creating Winning Facebook Ads In 2020

Growth Strategist Podcast With Wilson Komala (Kingsmaker) | Marketing | Personal Development

066: Creating Winning Facebook Ads In 2020

I've been running an agency for four years now and I have invested my fair share of cash into Facebook ads.

Did it always work for me? Not really 😅

But I've picked up a lot of strategies along my four years and one thing you have to understand is you have cold, warm and hot traffic.

🔵 Cold traffic are people who don't know about you and don't know that they have a problem.

It's your job to open their eyes to what kind of problem they have first. That should be the point of your ad.

🟡 Warm traffic are people who know they have a problem, but don't know who to go to for help.

Your ads should then be talking about how you can help.

🔴 Finally, hot traffic are people who know they have a problem and know that you are the solution to their problem.

Your ads should then be making it easy for them to approach you and purchase your service/product.

Create your ads based on which temperature traffic you're targeting. It's best to have three different kinds to target all of them. 🚦

Also, you've got to work on your personal branding.

People buy from people, not brands. Kim Kardashian can sell out anything she puts out, as long as she tells everyone that she is the owner of the brand. Build a brand around yourself and you can sell anything.

Listen in to learn more!

Instagram: @wilsonkomala

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