How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it]

Growth Marketing Stories

Aazar Ali Shad द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Aazar Ali Shad या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

2+ y ago 26:52

MP3•एपिसोड होम

In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue”

We discussed:

1:51 - Nelson's background in B2B Sales & Marketing

3:30 - What are Predictable Revenue and the problems with it

6:05 - What about the outbound approach to reaching out to the right customer at the right time?

13:15 - How to approach Account-Based Marketing?

Links:

“The Death of the SDR: And the Birth of Buyer Centric Revenue”

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