The secrets of marketing to Gen Z with award-winning entrepreneur, Austin Okolo & Jonathan Reid

GROW - The small business podcast from UKBF

Welcome to this special episode of GROW where we are joined by Austin Okoklo (CEO of The Gen Z Club) and Jonathan Reid (Co-founder of Purpose Led).

The Gen Z Club was founded in 2021 to help address the lack of resources available for Gen Z hustlers to pursue their dreams. Its founders are Austin Okolo, Denzil Jones and Poku Banks, who all come from entrepreneurial backgrounds and are determined to make a change.​ From the humble beginnings of clubhouse, the organisation has now grown to a nationwide hub of opportunities for Gen Zs with thousands of people engaged over various platforms. Their aim is to create a community for Gen Z individuals to feel inspired, network and grow their businesses.

Now onto Jonathan Reid, the Co-founder of Purpose Led, a community-driven platform that inspires a generation to believe they can achieve their dreams and live a life of purpose. Founded in 2020 during the first wave of lockdown, Purpose Led started as a Clubhouse room where discussions on personal development and purposeful living took place. Today, with over 1.3 million views on social media and 28,000 streams, Purpose Led remains committed to its mission of empowering people worldwide to live a more purpose-led life.

In this special episode, we will hear from both Austin and Jonathan on how to build and manage an efficient marketing funnel, that will not only help you effectively position your business in front of your target Gen Z audience but will convert them into valuable customers as well.

If Generation Z is your target market, this episode of GROW is essential listening!

You can find out more about The Gen Z Club on their website: https://www.thegenzclub.com/

You can find out more about Purpose Led here: https://www.purposeledclub.com/

Or connect with them on socials:

LinkedIn: https://www.linkedin.com/company/the-gen-z-club/

Instagram: https://www.instagram.com/the.genzclub/?utm_medium=copy_link

Twitter: https://twitter.com/the_genzclub

Watch other GROW episodes on YouTube:

https://youtube.com/playlist?list=PLyUFgMZDhrsc0D_l73RqyHw2goNkfRjMa

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