Episode 19: Walking the Highwire of Affiliate Marketing and Advertising Claims

Greenberg Traurig's Legal Food Talk

In this episode of the podcast, host Justin Prochnow takes the mic solo and discusses the highwire act that many advertisers and affiliate marketers must navigate to promote products while staying on the right side of the law. Justin runs through his own “Top 10” list of topics that federal regulators like the FDA and the FTC are focused on, including parameters for substantiating claims, requirements for disclosing material connections, the necessity of vetting customer testimonials, and generally making permissible claims. Whether you are looking to tout that secret ingredient found in a hidden village in the Himalayas or the latest and greatest hydration beverage, listening to this episode will help guide you down the path. So, quick, ACT NOW before times runs out! (Insert appropriate disclaimer here!)

Greenberg Traurig’s Legal Food Talk Podcast is designed to help industry participants, whether budding entrepreneurs or long standing companies, in-house counsel, and anyone else curious, to stay in touch with the world of food, beverages, dietary supplements, and agribusiness law. Each episode addresses a unique facet of the food, beverage or agribusiness sectors, with some episodes featuring Greenberg Traurig guests or other industry professionals.