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Sip or Sink: The Story Behind New Coke's Epic Fail
Manage episode 398635562 series 3551922
Caemin and Keith द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Caemin and Keith या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
New Coke- probably the worst product launch in the history of business.
This is the story of how, in 1985, Coke’s superstar CEO, the man who could do no wrong, decided to replace the 100 year old coke formula with a new sweeter tasting coke.
Who was this CEO and what were the reasons that led to this decision?
Why was there such an intense backlash?
And how did Coke not anticipate the backlash?
Was it all just a conspiracy?
It was definitely one of the worst product launches in consumer history and it makes for a great story- we hope you enjoy it
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