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Branson's Triumph: The Inside Story of British Airways Dirty Tricks Campaign
Manage episode 398635563 series 3551922
Caemin and Keith द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Caemin and Keith या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
This was one of the biggest business scandals of the 1980’s when British Airways financed a dirty tricks campaign in an attempt to publicly blacken Richard Bransons name and put his fledgling airline out of business
We find out why Richard Branson got into the airline business?
How he managed to get under the skin of British Airways
We discuss why British Airways, one of the biggest and most respected companies at the time, decided to wage a dirty tricks campaign against Branson’s tiny new airline.
And who were the people within BA behind it all?
It's a cracking story and we hope you enjoy it as well
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