Google Ads Update ЁЯЪи Is Keyword-Based Targeting DEAD?
Manage episode 433117166 series 3490507
Season 2 is finally here! ЁЯОЙ Henry and Ajay are back to break down the latest Google Ads updates and what they mean for YOUR business.
In this episode, we discuss GoogleтАЩs shift from keyword-based targeting to a new, audience-interest based landscape. We'll dive into:
0:00 Introduction & Season 2 Welcome ЁЯСЛ
1:00 Google Ads Privacy & Cookie Updates ЁЯНк
2:13 Why User Experience Matters for Google Ads ЁЯСН
3:57 The Shift from Keywords to Audiences ЁЯФСтЮбя╕ПЁЯСе
7:09 What is the Google Display Network? ЁЯМО
8:00 How Consumer Behavior is Shifting in 2024 ЁЯУИ
10:00 Why You NEED Performance Max (And An Omni-Channel Strategy) ЁЯЪА
11:40 Understanding Advanced AI and Google Ads ЁЯдЦ
14:54 Wrap-up & Conclusion ЁЯОм
Don't get left behind! ЁЯдп Learn how Performance Max and an omni-channel strategy can help you reach your ideal customers across Google Search, Display, YouTube, Gmail, and more.
Like, subscribe, and hit the notification bell ЁЯФФ for more Google Business Buzz!
#googleads #performancemax #digitalmarketing #marketing #advertising #omnichannel #seo #ppc #google #youtube #gmail #business
Google Business Buzz Podcast
Brought to you by:
OMG National
www.omgnational.com
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1. Google Ads Update ЁЯЪи Is Keyword-Based Targeting DEAD? (00:00:00)
2. Google Ads Evolution and Performance Max (00:00:23)
3. Transition to Audience-Based Advertising (00:09:13)
4. Simplifying Marketing Language for Clarity (00:17:29)
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