Is a “Collapse” in Middle-Class Donors Happening?

Go Beyond Fundraising: The Podcast for Nonprofits

A January National Review article declared “Middle-Class Philanthropy Is Collapsing,” but is that really the case? The number of donors might be declining, but gift amounts are increasing. So, is it a decline in donors or of small-dollar donations? In this episode of the Go Beyond Fundraising Podcast, we’re taking a deeper look at this claim through the trends that are driving donor giving. Our experts are also sharing tactics to attract, retain, and re-engage donors through storytelling, personal connections, and transparency.