Episode 14: Pinterest Makes it Easier for People to Purchase Your Products

Glow Up with Natalie Butler

Pinterest Is Making it Easier for People to Buy YOUR Products If you have a product-based business or sell physical good, listen up! This podcast is for you :) Social commerce is very big! If you've never heard of the term, it is when social media meets e-commerce --- when people purchase items on social media. Over the past few months, we've seen some brands implement augmented reality (AR). Online shopping is very, very big. One of the newest features Pinterest rolled out was the "try-it on" feature. Try-it on allows you to try on different lipsticks or different makeup products before purchasing. This is very important and very helpful as well. Pinterest states that 89% of people on Pinterest use it for purchase inspiration. Do you understand that BUYING power??? It is ABSOLUTELY incredible! With that being said, Pinterest has done several things to make it easier for people to shop. It works. Why? Because people....like...EASY! One of the features they rolled out was the "Shop This Look" or shoppable pins. About a year ago, they also introduced the new "Catalog" feature which allows brands/businesses to upload their inventory or product catalog on the Pinterest interface to make it easier for customers to buy. You may have seen this before when you visit a brand's page. You'll see a "Shop" tab right underneath the brand's account name and description. For an example of this, look up Sephora. One of the major drawbacks of this Shop tab was that it was only on THEIR business account. If a person has never heard of that business, and that business hasn't optimized their pins/account, they're probably not on that brand's profile. Meaning they will probably will not discover the brand's catalog of products. Pinterest just recently expanded this new feature. Tune into the podcast to learn more about how you can use it in your business and download the free Pinterest marketing workbook at https://pinningforwinning.com #Pinterest #Pinterestmarketing #SocialMedia #socialmediamarketing #SmallBusiness #SmallBusinessOwner #BoutiqueOwner #Entrepreneur #Entrepreneurship #OnlineMarketing #Marketing